Giving your healthcare tech story a breath of fresh air
The spotlight on healthcare and healthcare technology has never been fiercer, thanks to COVID. For the past year, we’ve been inundated with messages…
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Social media vs. email marketing strategies – what works better in digital marketing?
When looking at the difference of social media vs. email marketing strategies, the choice can be difficult. Here’s how to make the right…
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10 ways to use one piece of PR content
Each piece of content that a PR agency creates, or is given access to, can be repurposed many times, to maximise success with…
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How to service international technology PR clients well
Multi-country companies need multi-country PR support if they want to raise awareness internationally to attract new partners and generate customer leads. To reach…
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How not to screw up analyst relations: PRs beware!
From positioning a company as leading with no proof to being rude and dismissive, what are some of the biggest PR no-nos when…
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PR agency reflects on 2020: a year of challenges, change, and resilience
2020 was a year like no other—marked by immense challenges but also unprecedented opportunities for transformation. For businesses worldwide, it demanded adaptability, resilience,…
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The mainstream media, social platforms and President Trump
The US election has been utterly fascinating. I’ve been following both candidates and they really have been different in their approaches with the…
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Top 10 Electric Vehicle (EV) business publications
Where does your electric vehicle business want to be seen? Well if you work in a B2B EV firm, I guess on EV…
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What is Digital PR?
We get asked a lot to explain digital PR, so hopefully this post will help you. Digital PR is an online marketing strategy…
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How to create authoritative content
Producing quality content is an essential part of most digital marketing strategies. But what makes content quality? How can you increase the chances that…
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