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What is core PR content and what can I do with it?

What is core PR content and what can I do with it?
Having a core piece of content can help interest media and open up both coverage and other marketing and social media opportunities. But what is a core piece of content? A press release about a brand new technology is a core piece of content, as is an in-depth technical article that breaks down a hot…
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Cool Asian start-ups with launches/demos at CES 2019

Cool Asian start-ups with launches/demos at CES 2019
Kicking off this week in Las Vegas is the 51st annual Consumer Electronics Show (CES) – the biggest technology trade show in the world. Acting as a showcase for some of the most eagerly anticipated and awaited, and innovative developments in technology products to watch for over this coming year, CES 2019 runs from 8th…
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10 European industry analysts worth watching

10 European industry analysts worth watching
Analysts are both unbiased experts in their specific area, and influencers that many companies seeking services or products related will contact for recommendations, so they act as a new customer and business lead. Not only do analysts research and write reports on businesses and industry trends, but they also interview company spokespeople, like journalists do,…
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Smart home predictions for 2019

Smart home predictions for 2019
We’ve come a long way since the first smart home device. It’s believed to be the ECHO IV and the Kitchen Computer, built in 1966 by Jim Sutherland. Although the machine weighed approximately 800 lbs and filled four large (6’ x 2’ x 6’) cabinets, it could compute shopping lists, control the home’s temperature and…
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Why won’t this blogger write about my product for free?

Why won’t this blogger write about my product for free?
Some brands think just because they have invented the best thing since sliced bread, then everyone and his dog will want to write, blog, Youtube and Insta about their product/service. Alas, getting the right influencer on side, particularly before any potential competitor does, is not simply a case of telling them about your product/service. In…
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How PRs companies and pros can use Big Data to their advantage

How PRs companies and pros can use Big Data to their advantage
There are so many ways in which big data is being used in professional industries. According to a Gartner study, almost 75% of companies have invested in big data in 2016-2017. Usually data like this is utilized by larger corporations with analytic teams, but public relation departments and agencies are finding ways to take advantage…
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The impact of PR on the bottom line

The impact of PR on the bottom line
In response to the question about PR affecting the bottom line, I have put together this information. When trying to understand the impact of PR, you need to understand the main business goals. For example, "our overarching goal is to increase visibility outside the US with a focus on the UK" for a retail software…
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Our list of top 20 UK tech journalists

Our list of top 20 UK tech journalists
Depending on which type of tech story you have, you should always approach a journalist that actually writes about the topic you’re pitching. For example, is your news about a new product or service, software, hardware, cybersecurity tool, smart home platform, digital app or something else altogether? All of those news items are technology-related, but…
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Robotics themes for 2018 for marketing and PR teams

Robotics themes for 2018 for marketing and PR teams
No longer the subject only of science fiction, robots have come a long way, and 2018 brings a brand new set of challenges and implications for robotics. We are big robotics fans, especially since we launched the Robotics Seed Fund for Britbots, so we like to keep our finger on the pulse about some of…
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GDPR and PR agencies or teams

GDPR and PR agencies or teams
Tick tock, not long to go till the new EU data regulation comes into force. Like many in the PR community, I am one with many unaswered questions. I have gone to our media database supplier and CRM provider, who merrily tell me all will be ready for the 25 May 2018 deadline. Wanting to…
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