PR highlights from 2011

January

  • We kicked off the year with coverage in IT Now, Computer Weekly, Test Magazine andSourcingfocus for our software quality client on its three year managed services testing contract with one of the world’s largest privately owned chain of opticians, worth in excess of £5 million.

February

  • We secured a half page in The Telegraph for the UK’s leading online retailer of mobile accessories, focusing on international expansion and cross border e-commerce.
  • This topic was then used to achieve coverage throughout the year via follow on articles, comments and blogs in Retail Week, Direct Commerce, Mobile News and Retail Times.

March

  • We were hired by a leading international EV battery manufacturer and design client to manage its PR and kicked off the PR campaign by delivering TV coverage with Central News, to create high profile regional exposure for the company in an area widely considered to be the hub of automotive companies in England. This coverage was followed by online and print mentions in the UK and overseas for this international client.
  • Our VoiP phone systems client was forced to change its name after being threatened by a national conglomerate enforcing its claim ownership on the word “Cloud”. We were so shocked by this legal action, as there are literally thousands of companies with the word ‘cloud’ in their name, that we secured coverage with a range of  telecoms and business media such as TechEye, Telecoms News, ComputerWorld UK and Business Computing World discussing the finer points of this claim.
  • Our mobile accessories online retail client beat off stiff competition to win the coveted title of ‘Online Retailer of the Year’ at this year’s Mobile News Awards. However, that was not our only success for this client in terms of awards as it was also shortlisted for the National Business Awards in November, won the Online Retail Awards, Computers & telecommunicationscategory and the MD was named ‘Midlands Young Director of the Year’ by the Institute of Directors.

April

  • We worked with our software testing client on the first of many analyst briefings. Our target was 10 analyst briefings for the year but, thanks to our close working relations with the analyst houses and the range of news our client had in 2011, December saw our final (15th!) analyst briefing take place at our client’s offices in Pune, India – bringing our actual delivery on analyst briefings for the client to 150% that of our initial target

May

  • We used our SharePoint and Sitecore consultancy client’s work in helping a high profile ferry line switch its four public-facing websites to SharePoint to secure coverage in a diverse range of trade, technology, business and marketing media.
  • We launched a Power Module for our embedded systems consultancy client with coverage in all major electronics publications.

June

  • We followed May’s PR success for our SharePoint and Sitecore consultancy client by securing interviews, articles and by-lined features, focusing on its top tips to personalise a website. We used the consultancies work with a well known charity to support this effort. The results appeared in New Media Age, New Media Knowledge, The Civil Society andFreshBusinessThinking. As a results of our work, our client spoke at a Civil Society event held in November.
  • June also saw us launch a PR campaign for our new professional body client, following a competitive three-way pitch. Welaunched the PR campaign alongside the release of an online game our client had developed, that went on to be played by 1.7 million individuals from around the world in just 6 months.

July

  • The expansion of our software quality and testing client in India and the opening of its third test centre in Pune gave us the opportunity to pitch articles on the multi-lingual capabilities of offshore teams and why Indian test teams are growing in demand. Coverage within a range of trade and business media gave us a prime position as a thought leader on Indian testing services and facilities, which tied in nicely to the client’s launch of a new testing suite around this time which gave us even more media interviews, analyst briefings, a visit to the Pune office by one of the major analyst houses and editorial opportunities such as a by-lined article in iGaming Business.

August

  • We ran a series of articles educating business owners in the waste sector on SaaS (or Software as a Service) for our online waste management software client in Skip Hire Magazine.

September

  • We secured our online waste software client a coveted slot in a speed networking event at RWM (Resource Efficient Waste Management Solutions) at the NEC in Birmingham, from over 80 applicants.
  • Our mobile accessories online retail client appointed two European managers to drive its international expansion and we secured coverage in our client’s key target publications.

October

  • We were appointed by a venture capital fund management client to launch its EIS fund, which we did via interviews withinvestment week, Investors Chronicle, Angel News and Money Marketing. The amazing coverage success we got for this news even went as far as a mention within the Financial Times.
  • We tied into the rise of wireless and smart metering as an industry hot topic, to achieve a front cover and two full pages inElectronics Specifier, with a by-lined article on embedded systems.
  • We engaged key audiences for our professional body client, placing articles detailing consulting as a career choice, the use of consultants and how to buy consultancy services in the national and business press. Coverage was widespread with large space features in LondonLovesJobs, Real Business, Government Business, FreshBusinessThinking and Business Today.

November

  • We conducted a survey on the best free PR distribution sites for links and generating traffic to sites, which was featured in top tier PR titles such as PR Daily and The Drum.
  • We welcomed the new appointment of an industry-leading Chief Executive for our EV battery manufacturer and design client by arranging a series of media interviews, that resulted in coverage in The Engineer and The Manufacturer as well as the regional media.
  • Our mobile accessories online retail client appeared in The Telegraph again, this time as a finalist at the National Business Awards 2011.

December

  • Who said December was a quiet month in PR??? Certainly not us as we have had a manic last few weeks of 2011. We attended the Midlands CIPR Pride Awards and were awarded Silver as one of the region’s top ‘Small Outstanding Consultancies’.
  • Our embedded sytems design client won ‘Design team of the Year’ at the Elektras (we wrote the entry) adding to the shortlisting it received for the ‘Electronics Design Consultancy of the Year’ at BEEAs
  • We launched a competition with T3 for our mobile accessories client, following consumer work we had done for them in generating press interest and product reviews for a brand new and exclusive device being stocked for Christmas release.
  • Our cloud services client launched a managed Infrastructure as a Service offering and also announced its first client, a multi-national process technology firm and we achieved media interviews for our client  which resulted in fantastic coverage across a range of media including V3, Cloud Pro, The WHIR, Computer Business Review, The Data Chain and IT Director, as well as TechMarketView, an industry analyst house.
  • We’ve finished the year with a bang, thanks to our survey on the most significant software bugs and glitches to adversely affect businesses in 2011. As part of our story, we piggy backed any major glitch stories appearing within the media this month and there was a great story about an unlucky punter who wasn’t paid money he had won in a casino (around £37 million), that helped us to secure a mention on Gizmodo. This then secured a host of international media coverage for our software quality and testing client, as well as mentions within top tier trade titles such as Computer Weekly, Test Magazineand CIOL.

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