Tag Archives: getting the best from a PR agency

How to make a PR agency / client relationship work

A well thought out targeted PR campaign will bring business benefits, with leads, more positive awareness, support for sales teams and more. But often companies employing PR agencies come away with a bad taste in their mouths. A prospect who subsequently became a client asked me recently: “so what if you don’t manage to achieve what you put in the proposal?” I told him that if we didn’t think we could do it, we would walk away, but PR is a two way street.

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