A well thought out targeted PR campaign will bring business benefits, with leads, more positive awareness, support for sales teams and more. But often companies employing PR agencies come away with a bad taste in their mouths. A prospect who subsequently became a client asked me recently: “so what if you don’t manage to achieve what you put in the proposal?” I told him that if we didn’t think we could do it, we would walk away, but PR is a two way street.
Tag Archives: How to get the most from PR
What these two instances show is that senior PR teams pitched and won the business and the actual account team didn’t have as much (or even sufficient) experience to deliver on the promises. This isn’t solely a PR agency problem; we have had accountants and solicitors do the same to us – put the inexperienced junior on our account. It’s...Read more