Tag Archives: what are AVEs

Five quick tips to set up PR share of voice of monitoring

If you want your company or product/service name to come up when a potential customer searches either on an online news site or when reading print publications, you need to have a plan. Of course this plan will include developing stories, reaching out to the right media. Knowing whether the results of your plan are effective needs good measurement – which unfortunately is probably one of the trickier aspects of PR.
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