As a UK PR agency, part of the work we do for clients is to send out press releases. Here is a great article from Peter Bartram on how to make it into print.
E-mailing out press releases to newspapers and magazines may sound like a great way to get “free” publicity.
The trouble is that thousands of other companies have had the same idea.
I recently asked 89 editors and other journalists what happens to the releases which swamp their e-mail inboxes. The answer was simple: the delete key goes into over-drive.