Vitis PR agency outlined how the media landscape has changed over the last 10 years with the growing importance of online PR. From the proliferation of online news sites, increase in self publishing web style, newswire distribution services and social media, the PR opportunities for small to medium sized companies are growing to reach their customers directly.
Sahota, director of Vitis PR, was invited as a guest speaker to run the session and provided PR advice and tips to the audience of companies offering services such as IT support, remote desktop support and IT consultancy. PR agencies provide a range of services to support SMEs in their efforts to raise awareness of their products and services, such as media relations, analyst relations, copywriting, awards, event support and online PR.
The meeting attracted IT companies from both the West and East Midlands and as Vitis PR is based in the heart of the Midlands, the PR company is well placed to provide Midlands technology companies with PR services. Vitis PR is already providing technology PR services to a number of clients both in the Midlands and beyond and as its consultants each have a minimum of 10 years experience, the PR agency’s clients gain the benefit of an experienced team without the overheads of a traditional PR company.
Sector experience at Vitis PR company includes open source consultancy, IT security, biometrics, clean tech, application platforms, web conferencing, business integration, outsourcing, business text messaging, software testing and digital recruitment. Vitis PR has also recently partnered with a telemarketing company and web design agency, so extending its portfolio of services to provide an increasingly integrated marketing offering. Through this agency small and medium sized technology companies can find many of the services needed to market their products and services under one roof.
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