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Media Relations for International Tech Brands in Southern Europe – Spain, Portugal and Italy

Looking to build your tech brand’s presence in Spain, Italy or Portugal? These Southern European markets offer a powerful blend of digital growth, media flexibility, and expanding demand for both consumer and B2B technology. Whether you’re launching smart devices, wearables, SaaS, IoT platforms or enterprise-grade software, success depends on highly localised, expertly coordinated media relations.

We partner with trusted PR agencies on the ground in each country, giving you market-specific insight, native-language delivery, and access to high-value media channels. From Milan to Madrid to Lisbon, we ensure that your brand is positioned clearly, credibly, and competitively.

Local Tech PR Campaigns in Southern Europe: Sample Case Studies

Across Spain, Italy, and Portugal, our local partners have delivered campaigns that demonstrate the value of deep cultural insight, data-driven storytelling, and event-based media strategy. Each case underlines how tailored execution – not translation – creates visibility, credibility, and measurable impact for international tech brands entering Southern Europe.

In Spain, our partners executed a multi-phase campaign for a digital platform entering both consumer and fintech sectors. The launch combined exclusive press previews with data-driven storytelling, securing features across national newspapers, tech blogs, and lifestyle media. Another initiative supported a B2B company in the travel and hospitality technology space, where our partners curated intimate press breakfasts and thought-leadership sessions with senior editors and decision-makers – leading to sector coverage and commercial leads.

During Mobile World Congress in Barcelona, they managed full media coordination for a technology exhibitor, arranging pre-event interviews, on-stand media visits, and post-event coverage that extended the client’s visibility well beyond the show. Long-term collaboration with an enterprise technology provider has also positioned the brand as a recognised voice in automation, AI, and process optimisation through regular media commentary and trend-based features.

In Portugal, our partner team supported a bilingual campaign for a purpose-led technology company, coordinating coverage simultaneously in Portuguese and Spanish outlets to unify messaging across Iberia. A separate cross-market project used consumer research to highlight how one in six Southern European consumers now factor sustainability into their tech-buying decisions – a data point that drove sustained editorial pickup across general, business, and tech publications.

Additional campaigns have included mobility and energy-tech clients, where storytelling around environmental innovation and social impact helped secure earned coverage in top-tier national media. These campaigns demonstrate the agility and cost-effectiveness of Portuguese media relations, especially when supported by cross-border coordination.

In Italy, our PR partners have delivered sophisticated campaigns blending creativity, narrative, and data. One digital PR campaign for a global e-learning platform tapped into the country’s appetite for professional growth and digital upskilling, using data from national job listings to build stories around Italy’s evolving workforce needs. The campaign achieved widespread pickup in national newspapers, regional business media, and HR-focused tech titles.

Another project for a consumer e-commerce brand in the smart lifestyle sector combined influencer partnerships with media relations to generate reviews and coverage across Wired Italia, DDay.it, and major online publications. Our partners also supported a technology index campaign ranking Italy’s most innovation-friendly regions, generating broad coverage across tech, business, and travel outlets.

Beyond individual campaigns, our Italian network routinely aligns launches with major national events such as Italian Tech Week, Milano Digital Week, and the country’s fast-growing innovation fairs, ensuring clients benefit from heightened journalist attention and audience engagement during these high-visibility periods.

Each of these campaigns illustrates a shared philosophy: smart localisation, data-informed storytelling, and consistent follow-through build reputations that last. Whether running consumer tech campaigns, B2B SaaS launches, or enterprise visibility programs, we help international brands speak with authority in markets where credibility is earned through cultural understanding and timing – not just translation.

Why Southern Europe Is a Strategic Growth Market for Tech Brands

Spain, Italy, and Portugal combine for over 125 million consumers, many of whom are digitally savvy, mobile-first, and increasingly tech-influenced in both their personal and business decisions. All three economies are investing heavily in digitalisation, with support from EU recovery funds driving tech adoption among SMEs and enterprises.

  • Spain is one of Europe’s top five digital economies, with ~94% internet penetration, a booming e-commerce sector, and a growing appetite for health, lifestyle and sustainability-focused technology.
  • Portugal’s ICT sector now accounts for nearly 10% of GDP, making it one of the region’s most tech-forward economies relative to size.
  • Italy has the fourth-largest tech market in Europe, and while it historically lags in digital maturity, that gap represents major upside for SaaS, AI, and enterprise automation tools.

Wearables, smart devices, and personal care tech continue to see YoY growth of 8–12% across the region, while enterprise adoption of cloud, cybersecurity and process automation solutions is accelerating — especially among small-to-mid sized firms looking to modernise. This blend of high digital potential and cost-effective media access makes Southern Europe an ideal growth region for global tech brands.

Sample Tech Media Outlets in Spain, Italy and Portugal (Consumer and B2B)

To generate impact, we target both consumer and enterprise media in each market, tailoring pitches and language to local editorial preferences. Sample media includes:

Spain
Consumer Tech: Xataka, Andro4all, Computer Hoy, Topes de Gama, Muy Interesante
Enterprise Tech: Cinco Días, El Economista, Expansion (Innovación), Silicon España, IT Reseller España

Italy
Consumer Tech: DDay.it, Wired Italia, HDblog, Tom’s Hardware Italia, Androidiani
Enterprise Tech: Il Sole 24 Ore, Digital4.biz, ZeroUno, ImpresaCity, Data Manager

Portugal
Consumer Tech: Pplware, Leak.pt, MaisTecnologia, TecheNet, Echo Boomer
Enterprise Tech: Jornal Económico, Dinheiro Vivo, PME Magazine, IT Insight, Ntech.news

Challenges of Doing Tech PR in Southern Europe — and How We Solve Them

Many global brands make the mistake of treating Southern Europe as a single market. But Spain, Italy and Portugal are each unique — culturally, linguistically, and editorially. Here’s how we help you navigate those complexities and drive results.

While media saturation is rising, trust remains high in regional and national outlets. We tailor your story to resonate with local media narratives, whether that’s sustainability in Portugal, AI and automation in Italy, or consumer experience in Spain.

Editorial resources are limited in some markets, particularly for tech. We produce media-ready, modular content that works for business, lifestyle, and tech desks alike — ensuring editors have what they need to publish, quickly.

Media calendars matter. Our teams sync PR launches with peak media moments like Italian Tech Week, Lisbon’s Web Summit ecosystem, and Spain’s startup and e-commerce events, ensuring timing aligns with media demand.

Language nuance goes beyond translation. We work with native-speaking PR professionals to develop culturally fluent pitches, adapting tone, references and structure for each country.

And we localise distribution by region — pitching Catalonia separately from Madrid, or Milan apart from Naples — to meet media habits and geographic identities where they are.

Integrated Tech PR Services Across Spain, Italy and Portugal

We offer more than just local agency support. We provide a centralised, scalable model for executing integrated tech PR across multiple Southern European markets.

  • One strategic lead overseeing your campaign across Spain, Italy and Portugal — ensuring message consistency, clear reporting and cross-market synergy.
  • Centralised billing — one contract, one point of contact, one invoice.
  • Local execution by senior in-market PR teams with deep media relationships in consumer and enterprise press.
  • Full localisation of messaging, including regional variants (e.g. Catalan, Milanese media tone, etc.).
  • Integrated campaign timelines built around major regional tech events like Italian Tech Week, Lisbon’s innovation ecosystem, and Barcelona’s digital economy calendar.
  • Built-in flexibility to scale campaigns into France, Germany, Central & Eastern Europe or the Nordics as your brand grows.

Ready to Launch or Scale Your Tech Brand in Southern Europe?

We can provide market-specific PR plans to show you what success could look like. Let’s connect and build your next high-impact tech PR campaign across Spain, Italy and Portugal.