Mobile technology providers are more successful in securing new customers and maintaining existing clients if they are able to build a strong reputation for delivering high-quality and innovative products, with good customer support that are easy to use and rated by experts in the field.
The term mobile technology is broad, typically denoting internet-enabled devices. This could be mobile devices including computers, smartphones, watches, phones, GPS devices. The term also includes the networking technology that connects them - wireless technology (voice, data and apps). Mobile tech is both ubiquitous and growing.
A PR strategy will help mobile technology providers gain visibility and credibility
Whether you are in the mobile B2C industry or B2B industry, a comprehensive PR strategy will help your mobile technology brand stand out in a saturated marketplace and differentiate your technology products and support future growth.
As an experienced PR agency for mobile technology providers both selling to consumers or other businesses, let us help you position your products as a technology-forward and trusted market leader in your field.
PR challenges facing mobile technology manufacturers
Mobile technology producers, whether you operate in the B2B or B2C space face many PR challenges that could risk impacting their reputation and business success.
Companies in the mobile tech industry face intense competition, with everyone clamouring for market share. Helping your products, and technology stand out and highlighting their key differentiators, whether it is to other businesses or to an individual consumer, is a big challenge.
Furthermore, with the dizzying rate at which technology is evolving, it is tricky to keep up with the latest trends and innovations. It is one thing to continually innovate, which is necessary due to short product life cycles, particularly in the B2C arena, but another to also communicate these innovations to stay relevant.
Regardless of whether your technology is geared for the B2B or B2C audiences, PR professionals can take out any jargon from the technology that you are manufacturing and tailor it to your target audience so that they understand precisely what makes your product right for them. This aspect of communications is particularly important for B2C customers who may not have prior technical knowledge and need to understand in engaging but layman’s language, how your mobile technology device could help them.
Providing excellent customer support for technical issues, particularly with unforeseen product faults or security breaches can be a significant challenge, especially across global customer bases and complex devices.
B2C customers in particular are increasingly aware and concerned about the environmental impact of their electronic devices and B2B clients may want to incorporate ethical procurement into their policies. Mobile technology providers should be able to address sustainability and environmentally-friendly practices.
Safety and compliance are key concerns for all consumers, regardless of w that want to use their devices with the assurance that their data will be protected and the product is safe. Navigating a complex web of compliance regulations including those pertaining to data, emissions and product safety. Non-compliance can lead to PR crises.
Mobile technology manufacturers should invest in robust PR and crisis management strategies that can effectively communicate their brand’s story and image, build customer trust and stay agile with market conditions.
What we can do for you
Our tailored PR plans are based on your business goals. We deep dive into your company, your products and services and listen to what you want to achieve. From this, we advise how best to reach your target audience and key stakeholders to achieve those goals.
We manage all aspects of content creation and media relations. We can create relevant stories that spark the interest of your core media and we secure media coverage through reputable outlets. We also manage events such as trade shows, press tours and roundtables.
We have more information on our PR Services pages. Why not contact us for a chat and see how we can work together to promote your business?
Sample media targets
B2B: ZDNet, The Register, Computer Weekly, Computing, IT Pro, Mobile Europe, Mobile Magazine, GSM Arena, Tech Crunch, Tech Republic, The Next Web and Wired
B2C: Techradar, Expert Reviews, T3, Stuff, Pocket-lint, Gadget Show, The Verge, Forbes, XDA Developers, Android Authority, PhoneArena, Android Central, CNET, 9 to 5 Toys, Ars Technica, Digital Trends, Mashable, MKBHS, Mr Mobile, Pocket Now, Techaeris and Tom’s Guide
Why Vitis PR
Vitis PR’s team have worked with mobile technology providers offering mobile devices and accessories and have additionally undertaken successful product review programmes with target press.
Mobile technology sector clients that we have worked with include:
- Sigfox
- Mobile Fun
- Deutsche Telekom
- fg Microtech
- Birchills