Yuuguu short case study

Yuuguu was a UK start-up trying to build a presence in a highly competitive and crowded market.

Vitis PR was engaged to promote its cross platform instant messaging and screen sharing service. To maximise a limited budget, Vitis decided to concentrate efforts around major announcements. The first burst of activity supported the launch of Yuuguu free across multiple platforms focusing on the consumer tech and online media to reach early adopters and innovators. The campaign was designed to highlight Yuuguu’s innovative approach to the technology, against competitive products, as well as educate the media on the benefits and usage for this technology amongst both consumer and business users of freeware. Activity comprised a UK media tour alongside the placement of technical reviews, case studies and articles in both the US and UK.

The PR campaign for Yuuguu’s corporate offering included video interviews with media, newsletter copy, hosted briefings and technical reviews. In addition to media relations, Vitis implemented a social media programme including blogger relations, blog posts and running a Twitter feed.

Vitis also managed PR support for major international events: Office 2.0, Web 2.0 NY and FOWA for the company.

Vitis helped drive traffic to the Yuuguu website including 11,000 unique visitors on the announcement of the company's Skype integration. The media coverage has helped awareness of Yuuguu to grow and includes BBC ClickThe TelegraphPC Advisor, Techradar and Cnet.