If a marketing manager buys a media list is that enough to reach the right bloggers and journalists? Some marketing managers may ask: "Why do I need a PR agency when my team and I can write a perfectly good press release, article, blog post or more?"

Well, let me tell you about a company that came to us after writing their own material and sending it out via a newswire. They didn't get the promised results, so they decided to buy a media list. They also didn't get the results they expected.

The list was given to us to provide feedback, and this is what we found:

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HARO, ResponseSource and Gorkana are great services for getting journalist and blogger requests. We only really see them from our PR side - a long list of opportunities to get our client in front of the reporter or bloggers audience.

So we wanted to turn the tables and see what a friendly blogger (wants to remain anonymous) had to say about the services. He uses ResponseSource the most.

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A whole bunch of PR newbies ask this question every day - did you get my press release? Either their bosses are desperate for coverage or they need to report back to a client with outreach details.

This question irks many journalists. These same journalists get hundreds of emails a day. Many of them irrelevant and poorly targeted, so being followed up for a release that they would never cover is tiresome.

I spoke to a journalist yesterday and he was trying to get some features done but said that every two minutes he is getting a PR call. Potentially an exaggeration, but I am not a journalist so I'll take his word for it.

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Our 2012 listing did so well, we decided to create a list for 2013 .... check in reguarly for updates.

Of course, if we're entering clients for awards .... we won't be adding them to the list!

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We’ve been shortlisted as Midlands’ Outstanding PR Small Consultancy in this year’s CIPR Pride Awards!

Great campaigns

We’ve just heard that we’ve been shortlisted!  What a great endorsement by our own industry body, with a team of 60 leading PR experts, shortlisting us for this prestigious award.  It comes hot on the heels of a phenomenal year for us where we’ve run some campaigns for our current clients and gained interesting new business wins in the B2B and technology sectors.

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