A whole bunch of PR newbies ask this question every day - did you get my press release? Either their bosses are desperate for coverage or they need to report back to a client with outreach details.

This question irks many journalists. These same journalists get hundreds of emails a day. Many of them irrelevant and poorly targeted, so being followed up for a release that they would never cover is tiresome.

I spoke to a journalist yesterday and he was trying to get some features done but said that every two minutes he is getting a PR call. Potentially an exaggeration, but I am not a journalist so I'll take his word for it.

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Our 2012 listing did so well, we decided to create a list for 2013 .... check in reguarly for updates.

Of course, if we're entering clients for awards .... we won't be adding them to the list!

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We’ve been shortlisted as Midlands’ Outstanding PR Small Consultancy in this year’s CIPR Pride Awards!

Great campaigns

We’ve just heard that we’ve been shortlisted!  What a great endorsement by our own industry body, with a team of 60 leading PR experts, shortlisting us for this prestigious award.  It comes hot on the heels of a phenomenal year for us where we’ve run some campaigns for our current clients and gained interesting new business wins in the B2B and technology sectors.

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Image credit: NS Newsflash

2013 seems to be disappearing and we can hardly believe it’s the June already! Time really is just flying by for the whole team and that may partly be due to all of the hard work we’ve put into continuing our impressive coverage run from last year for each of our clients.

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This is the first in our irregular series of interviews with journalists and editors.

Caroline Hayes is a freelance technology journalist. She was most recently editor in chief of Electronic Product News and has worked on several electronics titles in her career, covering the electronics industry.

Now a freelance journalist, we asked her about her career and for some tips of the trade.

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