What we're saying - Tech & B2B PR blog

3,000 uniques and counting

     In my spare time I write a blog under a pseudonym and I was really chuffed to see that yesterday the blog has reached over 3,000 unique visitors a month. Compare that to March 2014 at 500 per month.

So what do the readers want? They want all sorts of content, but comparisons between services, tips, heads up on new services and new ways to do things are the most popular.

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50 billion smart devices can’t be wrong

Cisco predicted back in 2011, that there will 50 billion internet connected devices by the year 2020.

It seems that this figure will become a reality. We’re hearing a lot more about machine to Machine (M2M), the “Internet of Things”, “wearables” and ‘smart technology”, but just what could these terms mean to us?

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Software quality has never been more important

  

Remember when Apple's iPhone alarm failed to go off leaving people late for work? Or maybe you've been overcharged at the supermarket as the result of a till error or couldn't get access to your online bank account.

This is often down to software glitches or bugs. We've provided PR services for software testing companies since 2008 and understand that there are a number of reasons that bugs can be introduced into a software or applications - the main ones being inadequate and ever changing requirements, increasing software complexity, errors made by developers when programming and tight project deadlines.

In terms of complexity, Gartner has coined a phrase - The Nexus of Forces - which describes the convergence of social media, mobile, cloud and big data. These are a whole host of new technologies offering organisations the opportunity to get closer to customers and keep them happy.

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Clients in the spotlight with “Issues of the Day”

We’re constantly looking for ways to reinforce our clients’ position as leaders in their industry. A great way to do this is to comment on ‘Issues of the Day’.

How do we do this? Two techniques that we use are:

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Vitis PR moving north of the border with a new Scottish office planned for Q3

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Our central location in the Midlands means we are already servicing companies across the country and internationally, but we wanted to expand our portfolio and access the growing number of technology specialist companies north of the border in Bonnie Scotland.

We’re opening in Glenrothes

Situated at the centre of Fife, Glenrothes is close to most of the main Scottish cities including Dundee, Edinburgh, Perth and Stirling. It has direct routes to Aberdeen in the North and Glasgow as well as very close proximity to large towns such as Dunfermline and burghs like Kinross – all of which have a number of technology companies. Only 30 minutes’ drive from Edinburgh Airport, Glenrothes is accessible for our international clients and team members in our Birmingham and London offices, so this makes it ideal as our Northern base.

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From our blog

3,000 uniques and counting 3,000 uniques and counting 2014-08-13 -      In my spare time I write a blog under a pseudonym and I was really chuffed to see that yesterday the blog has reached over 3,000 u...
50 billion smart devices can’t be wrong 2014-08-12 - Cisco predicted back in 2011, that there will 50 billion internet connected devices by the year 2020. It seems that this figure will become a reality...