What we're saying - Tech & B2B PR blog

Should marketing managers buy media lists?

If a marketing manager buys a media list is that enough to reach the right bloggers and journalists? Some marketing managers may ask: "Why do I need a PR agency when my team and I can write a perfectly good press release, article, blog post or more?"

Well, let me tell you about a company that came to us after writing their own material and sending it out via a newswire. They didn't get the promised results, so they decided to buy a media list. They also didn't get the results they expected.

The list was given to us to provide feedback, and this is what we found:

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11 annoying things PRs do when responding to bloggers' requests

HARO, ResponseSource and Gorkana are great services for getting journalist and blogger requests. We only really see them from our PR side - a long list of opportunities to get our client in front of the reporter or bloggers audience.

So we wanted to turn the tables and see what a friendly blogger (wants to remain anonymous) had to say about the services. He uses ResponseSource the most.

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Did you get my press release? How to sell a story in to journalists.

PR person on phone selling in a story

A whole bunch of PR newbies ask this question every day - did you get my press release? Either their bosses are desperate for coverage or they need to report back to a client with outreach details.

This question irks many journalists. These same journalists get hundreds of emails a day. Many of them irrelevant and poorly targeted, so being followed up for a release that they would never cover is tiresome.

I spoke to a journalist yesterday and he was trying to get some features done but said that every two minutes he is getting a PR call. Potentially an exaggeration, but I am not a journalist so I'll take his word for it.

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LIst of UK technology awards for 2013

Our 2012 listing did so well, we decided to create a list for 2013 .... check in reguarly for updates.

Of course, if we're entering clients for awards .... we won't be adding them to the list!

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CIPR Award Shortlist 2013

We’ve been shortlisted as Midlands’ Outstanding PR Small Consultancy in this year’s CIPR Pride Awards!

cipr-awards-shortlist

Great campaigns

We’ve just heard that we’ve been shortlisted!  What a great endorsement by our own industry body, with a team of 60 leading PR experts, shortlisting us for this prestigious award.  It comes hot on the heels of a phenomenal year for us where we’ve run some campaigns for our current clients and gained interesting new business wins in the B2B and technology sectors.

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From our blog

Should marketing managers buy media lists? Should marketing managers buy media lists? 2014-04-14 - If a marketing manager buys a media list is that enough to reach the right bloggers and journalists? Some marketing managers may ask: "Why do I need...
11 annoying things PRs do when responding to blogg... 11 annoying things PRs do when responding to bloggers' requests 2014-04-03 - HARO, ResponseSource and Gorkana are great services for getting journalist and blogger requests. We only really see them from our PR side - a long l...