What we're saying - Tech & B2B PR blog

Mobile accessories are hot right now

 

Through our work with the UK’s largest online mobile accessories retailer, our PR expertise spans B2B and B2C in the mobile sector.

Alongside our mobile accessories client, we also work for a new mobile accessories distributor that offers a range of unique and innovative gadgets, from portable power banks that help keep your mobile devices charged and music on full power, to handy waterproof Bluetooth speakers that are sure to make your life easier and more connected.

We’ve helped the team raise its portfolio through product reviews with regional and B2B trade publications – including airport retailer magazine, Frontier - plus dedicated online review sites such as Geekanoids and The Digital Lifestyle. Our client appeared at a national trade exhibition and we secured coverage of both its attendance and use of this event as a platform to launch its latest Olixar range  in PC Retail and to attract retailers. That story also appeared in other trade titles including Gifts and Greetings Review and Get Connected magazines.

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3,000 uniques and counting

     In my spare time I write a blog under a pseudonym and I was really chuffed to see that yesterday the blog has reached over 3,000 unique visitors a month. Compare that to March 2014 at 500 per month.

So what do the readers want? They want all sorts of content, but comparisons between services, tips, heads up on new services and new ways to do things are the most popular.

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50 billion smart devices can’t be wrong

Cisco predicted back in 2011, that there will 50 billion internet connected devices by the year 2020.

It seems that this figure will become a reality. We’re hearing a lot more about machine to Machine (M2M), the “Internet of Things”, “wearables” and ‘smart technology”, but just what could these terms mean to us?

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Software quality has never been more important

  

Remember when Apple's iPhone alarm failed to go off leaving people late for work? Or maybe you've been overcharged at the supermarket as the result of a till error or couldn't get access to your online bank account.

This is often down to software glitches or bugs. We've provided PR services for software testing companies since 2008 and understand that there are a number of reasons that bugs can be introduced into a software or applications - the main ones being inadequate and ever changing requirements, increasing software complexity, errors made by developers when programming and tight project deadlines.

In terms of complexity, Gartner has coined a phrase - The Nexus of Forces - which describes the convergence of social media, mobile, cloud and big data. These are a whole host of new technologies offering organisations the opportunity to get closer to customers and keep them happy.

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Clients in the spotlight with “Issues of the Day”

We’re constantly looking for ways to reinforce our clients’ position as leaders in their industry. A great way to do this is to comment on ‘Issues of the Day’.

How do we do this? Two techniques that we use are:

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From our blog

Mobile accessories are hot right now Mobile accessories are hot right now 2014-09-26 -   Through our work with the UK’s largest online mobile accessories retailer, our PR expertise spans B2B and B2C in the mobile sector. Alongsi...
3,000 uniques and counting 3,000 uniques and counting 2014-08-13 -      In my spare time I write a blog under a pseudonym and I was really chuffed to see that yesterday the blog has reached over 3,000 u...