Every company likes to keep track of its media mentions. But how do you ensure that you have a copy of every single piece of coverage that your company has secured with journalists both online and in print? One way is to hire in a media monitoring service and these are four of the ones...
Read – PR is about telling stories, so try to read a newspaper in print or online, and your industry publications every day. Monitor – understand what your competitors and your industry are saying. Whether it’s through Google Alerts or setting up your own dashboard using RSS feeds. Focus – be...
Much has changed in the world of SEO. This evolution has forced the smart B2B marketers (B2B tech included) to take a step back and rethink their lead generation strategies. According to Google, following are the recent trends related to B2B tech companies: Almost 48% of customers discover B2B tech brand that they were not...
Any marketer worth their salt would agree that technology has been a game changer when it comes to how businesses, both big and small, market to (and interact with) their target markets. Yet as vital a tool as social media has become to achieve their goals, there’s no substituting the marketing power of attending a...
So we’re sponsoring TechSparx Midlands…a new business technology website that aggregates and writes its own technology news. It’s launching next week and brings together East and West Midlands technology news in one place. From cloud computing contract wins to innovation at regional universites, the site aims to become a one stop shop and provide an...
You are an expert in a technology field, with plenty to share, but where can you post your opinion to draw the right attention to your brand and drive traffic to your website? Guest posting on well-established tech sites that already have a high circulation in and related to your field of expertise is...
PRs can tell stories and write good copy that people want to read and includes SEO links, while SEOs write copy with the primary purpose of securing links and the words don’t always seem natural or sit well in an article or post. In our spare time, some of us at Vitis PR also write personal blogs...
There has been much in the news concerning the after effects of the UK leaving the European Union. It can be difficult to get a straight answer when the opposing factions for the Brexit debate are more interested in soundbites and personal rivalries than hard facts. The question for many technology companies is what will...
With all eyes in Scotland on the possibility of Brexit – the exiting of Britain from the European Union – we at Vitis PR were far more interested in the rise and reign of Scottish university spinouts and startups making big splashes last week. Here is our pick of the four best Scottish tech stories...
The Scottish tech scene’s hottest stories from last week The Scottish tech scene is evolving at a rate of knots and it’s already been confirmed that Edinburgh is Scotland’s foremost tech hub so, having recently established an office near to this dynamic tech location, here are our four hot news stories from the past week: Spherical projection specialist Pufferfish...