Remember when Apple's iPhone alarm failed to go off leaving people late for work? Or maybe you've been overcharged at the supermarket as the result of a till error or couldn't get access to your online bank account.
This is often down to software glitches or bugs. We've provided PR services for software testing companies since 2008 and understand that there are a number of reasons that bugs can be introduced into a software or applications - the main ones being inadequate and ever changing requirements, increasing software complexity, errors made by developers when programming and tight project deadlines.
In terms of complexity, Gartner has coined a phrase - The Nexus of Forces - which describes the convergence of social media, mobile, cloud and big data. These are a whole host of new technologies offering organisations the opportunity to get closer to customers and keep them happy.