What we're saying - Tech & B2B PR blog

Is your website ready for Google's responsive design rule changes?

 

Google announced back in February that a major update to its mobile search algorithm will go live today (Tuesday 21st April), which we believe will give a boost to the rankings of mobile-friendly site. We’re expecting a mobile-friendly designation on sites that work well on mobile devices and possibly an improvement in the ranking of mobile-friendly sites.

What will the change mean to businesses?

Google’s mobile search change will ensure visitors have the best user experience when visiting your website as, if it is mobile-friendly, the layout and functionality will be optimised for their particular device. The updated rules will also prioritise websites which have been designed to change to fit different screen sizes, depending on what device you are using – a site that resizes in this way is described as having a ‘responsive design’.

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Don’t miss the chance to gain up to £2,000 funding

 

The government’s Growth Voucher scheme for SMEs ends on 31st March, but there is still time to claim your funding.

For SMEs that are looking to grow but need some strategic advice on how to, the government’s Growth Voucher scheme could provide a vital cash injection. The Growth Vouchers can provide a business with up to £2,000 to help finance their business advice and it can pay for up to half of the cost of the advice. The business or its ‘”advice supplier” can then claim back this money, depending on their agreement. As a registered Growth Voucher scheme adviser Vitis PR can provide strategic PR advice to drive business growth.

What the voucher can be used for:
This government is specifically aimed at helping businesses get strategic business advice on:
• finance and cash flow
• recruiting and developing staff
• improving leadership and management skills
• marketing, attracting and keeping customers
• making the most of digital technology

To be eligible a business must meet the following criteria:
• have 249 employees or less
• be registered in England
• be actively selling goods or services
• be independent (ie no more than 25% is owned by other businesses or organisations)
• have a turnover of less than €50 million

The Growth Voucher programme has the capacity to support 20,000 small businesses who haven’t sought business advice before. If you would like to be one of the 20,000 SMEs to benefit from this scheme go to: https://www.gov.uk/apply-growth-vouchers

What you’ll need to apply:
• Companies House registration number or Unique Taxpayer Reference (UTR) from HMRC
• registered business address
• business turnover details
• VAT registration number (if you’re registered)
• PAYE number (if you have one)
• contact phone number
• email address

You’ll be asked to take part in surveys about the programme whether or not you get a voucher.

Click here to read the terms and conditions for participants of the Growth Vouchers programme.

To find out how Vitis PR can help grow your business through targeted PR campaigns contact us today on: 0121 242 8048

Seven step checklist - LinkedIn for business success

Using LinkedIN as part of your social media strategy is key for many B2B organisations. It’s a powerful community as demonstrated by these interesting stats: LinkedIn is a network with 65 million business professionals around the world; this year 43% of marketers have found a customer on LinkedIn; and 50% of LinkedIn members have decision-making authority for their companies, so it is an attractive social media platform to use when marketing your business. Since it offers everything from a free profile page to a selection of advertising and sponsorship opportunities, it is relatively inexpensive, so also provides a “lot of bang for your buck”.

For those who have never come across LinkedIn – first of all, where have you been for the past 12 years J - and secondly, have no fear, as we’ve outlined below seven simple steps to successfully use LinkedIn to promote your business.

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Seven step checklist – Twitter for business success

Twitter ranks as one of the most popular social networks – and its influence has expanded rapidly into the B2B sector with 85% of those marketers who use social media using Twitter as part of their strategy, so ignore this valuable channel at your peril. If you’ve never run a Twitter campaign though, just how would you go about it? Outlined below are seven simple steps to ensure that your Twitter campaign hits the mark.

 

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PR predictions for 2015

 We put together our top predictions for the PR industry for 2015,

1.The rise of the PR, search and social agency

PR agencies are expected to grasp traditional and online media, as well as create communities on social media and manage social channels. Agencies will be expected to have the capabilities to run SEO and PPC campaigns also.

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From our blog

Is your website ready for Google's responsive desi... Is your website ready for Google's responsive design rule changes? 2015-04-21 -   Google announced back in February that a major update to its mobile search algorithm will go live today (Tuesday 21st April), which we believe...
Don’t miss the chance to gain up to £2,000 fund... Don’t miss the chance to gain up to £2,000 funding 2015-03-03 -   The government’s Growth Voucher scheme for SMEs ends on 31st March, but there is still time to claim your funding. For SMEs that are lookin...