Blog

How journalists use newswires

Newswire services are big business and are used by companies and PR agencies to spread news stories to journalists/bloggers and online. These services often make much of the size of their journalist databases and offer their ability to reach these journalists as a key selling point. We regularly use newswires and believe that we understand...

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Is your website ready for Google’s responsive design rule changes?

Google announced back in February that a major update to its mobile search algorithm will go live today (Tuesday 21st April), which we believe will give a boost to the rankings of mobile-friendly site. We’re expecting a mobile-friendly designation on sites that work well on mobile devices and possibly an improvement in the ranking of...

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Eight simple steps to conducting a social media audit

When putting together a truly effective social media strategy, the first thing to do is to look at your current social media platforms and assess if these are successful and, if not, what improvements, if any, need to be made. Social media audits can also be used to help identify priorities, benchmark previous campaigns and...

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Top tips for briefing a PR agency

With the start of the new financial year just around the corner, many companies are reflecting on how the year has gone and whether it’s time to update their PR strategy, commission a new PR project, look for a new agency, or simply fulfil their due diligence by putting their PR work out to competitive...

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Don’t miss the chance to ‘gain’ up to £2,000 funding

The government’s Growth Voucher scheme for SMEs ends on 31st March, but there is still time to claim your funding   For SMEs that are looking to grow but need some strategic advice on how to, the government’s Growth Voucher scheme could provide a vital cash injection. The Growth Vouchers can provide a business with...

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Seven step checklist – LinkedIn for business success

Using LinkedIn as part of your social media strategy is key for many B2B organisations. It’s a powerful community as demonstrated by these interesting stats: LinkedIn is a network with 65 million business professionals around the world; this year 43% of marketers have found a customer on LinkedIn; and 50% of LinkedIn members have decision-making authority for their...

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Seven step checklist – Twitter for business success

Twitter ranks as one of the most popular social networks – and its influence has expanded rapidly into the B2B sector with 85% of those marketers who use social media using Twitter as part of their strategy, so ignore this valuable channel at your peril. If you’ve never run a Twitter campaign though, just how...

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PR predictions for 2015

1. The rise of the PR, search and social agency PR agencies are expected to grasp traditional and online media, as well as create communities on social media and manage social channels. Agencies will be expected to have the capabilities to run SEO and PPC campaigns also. 2. The demise of the traditional PR agency...

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Which social media sites do SMEs’ use for business?

A recent infographic from Sage looked at how SMEs use social media and which sites they prefer for business. We were surprised to find that Facebook tops the list, with LinkedIn (perhaps the site most SMEs would use for business) coming second. Twitter was third, followed by Google+. Interestingly, only seven per cent of SMEs...

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