We’re constantly looking for ways to reinforce our clients’ position as leaders in their industry. A great way to do this is to comment on ‘Issues of the Day’.
How do we do this? Two techniques that we use are:
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Our central location in the Midlands means we are already servicing companies across the country and internationally, but we wanted to expand our portfolio and access the growing number of technology specialist companies north of the border in Bonnie Scotland.
We’re opening in Glenrothes
Situated at the centre of Fife, Glenrothes is close to most of the main Scottish cities including Dundee, Edinburgh, Perth and Stirling. It has direct routes to Aberdeen in the North and Glasgow as well as very close proximity to large towns such as Dunfermline and burghs like Kinross – all of which have a number of technology companies. Only 30 minutes’ drive from Edinburgh Airport, Glenrothes is accessible for our international clients and team members in our Birmingham and London offices, so this makes it ideal as our Northern base.
In addition to my day job at Vitis PR, I blog as a hobby under a pseudonym. I have have just reorganised the categories on a blog I contribute to, so instead of two rather catch all categories of consumer and small business, now we have seven categories that span from useful, kids and health to news and house & home.
By simply reorganising the categories on the blog, we have seen traffic tripling in a month. Next step is to work on drop down menus for sub-categories, but as the site is a hobby, that can wait.
It has been however satisfying to see traffic grow.
If a marketing manager buys a media list is that enough to reach the right bloggers and journalists? Some marketing managers may ask: "Why do I need a PR agency when my team and I can write a perfectly good press release, article, blog post or more?"
Well, let me tell you about a company that came to us after writing their own material and sending it out via a newswire. They didn't get the promised results, so they decided to buy a media list. They also didn't get the results they expected.
The list was given to us to provide feedback, and this is what we found: