Yearly Archives: 2018

Why won’t this blogger write about my product for free?

Some brands think just because they have invented the best thing since sliced bread, then everyone and his dog will want to write, blog, Youtube and Insta about their product/service. Alas, getting the right influencer on side, particularly before any potential competitor does, is not simply a case of telling them about your product/service. In…
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How PRs companies and pros can use Big Data to their advantage

There are so many ways in which big data is being used in professional industries. According to a Gartner study, almost 75% of companies have invested in big data in 2016-2017. Usually data like this is utilized by larger corporations with analytic teams, but public relation departments and agencies are finding ways to take advantage…
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The impact of PR on the bottom line

In response to the question about PR affecting the bottom line, I have put together this information. When trying to understand the impact of PR, you need to understand the main business goals. For example, "our overarching goal is to increase visibility outside the US with a focus on the UK" for a retail software…
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Our list of top 20 UK tech journalists

Depending on which type of tech story you have, you should always approach a journalist that actually writes about the topic you’re pitching. For example, is your news about a new product or service, software, hardware, cyber security tool, smart home platform, digital app or something else altogether? All of those news items are technology-related,…
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Robotics themes for 2018 for marketing and PR teams

No longer the subject only of science fiction, robots have come a long way, and 2018 brings a brand new set of challenges and implications for robotics. We are big robotics fans, especially since we launched the Robotics Seed Fund for Britbots, so we like to keep our finger on the pulse about some of…
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GDPR and PR agencies or teams

Tick tock, not long to go till the new EU data regulation comes into force. Like many in the PR community, I am one with many unaswered questions. I have gone to our media database supplier and CRM provider, who merrily tell me all will be ready for the 25 May 2018 deadline. Wanting to…
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