B2B technology news round up Q1 2014

2014 has well and truly started and we can’t believe that Easter has been and gone and we're in May!  We had a fabulous first quarter with great coverage results thanks to tenacity, creative thinking, working closely with our clients and lots of time spent researching and talking to journalists!

The first quarter has been non-stop, very rewarding for our team and we’re now taking time out to list some of our favourite ‘hits’ below which range from news about smart cities, to where to invest, to what’s going on in the mobile payments sector, we’ve had a lot of fun making the news for our range of clients:

The first quarter featured great print and online coverage for our M2M client as we secured coverage of new products, current products with new applications and good old-fashioned events and industry news.   We looked to the future with predictions for the year ahead, we raised the profile of smart cities and smart manufacturing with one-on-one interviews, features and updates and achieved a wealth of coverage across key media targets, both online and in print including:

Land Mobile,TelecomEnginetelecompaper, TelecomLead, Total Telecom, Wireless,telecoms.comtmcnetitsnet,M2M EvolutionConverge, Traffic Technology Today, M2M World News, Ovum, European Communications, Automotive World, M2M Now, TelecomTiger, World Industrial Reporter, m2mnowLightReadingDPA Design Products & Applications,Manufacturing Digital, commsdealer and The Irish Times.

Our software quality client’s work achieved great coverage on their predictions for the year ahead whilst targeted work for the mobile payments sector achieved in-depth features in Payment Week, also about the software quality issues that face bricks and mortar retailers moving online Retail Digital, how quality assurance is easing the pain of change on the BCS's website and a whole series of guest blog posts and articles on quality in mobile payments on publications such as FinextraMobile Payments Today and Bobsguide.

When our online mobile accessories retailer client completed a “record-breaking” year in 2013 – which saw turnover increase almost 15 per cent we secured first quarter interviews in key media including Mobile News and PC Retail and saw them featured as a Tech 20 in the Midlands Business Insider.  Their predictions for the year ahead were covered both online and in print and their first quarter acquisition of a Chinese accessories manufacturer and the launch of their new Accessory’s Lab achieved coverage across PC Retail, the Business Desk, The BIP online and within print media.  The client’s fabulous first quarter coverage was completed when they were featured as Mobile Choice’s Online Retailer of the Year– as voted for by readers.

We continued to achieve great coverage for our Swiss cyber security client with coverage of security issues for the World Economic Forum’s website, Facebook and Pastebin’s compromised accounts.  We built our clients profile as a leading authority on cyber security, providing incisive comments on Tesco, Socchi and DDoS cyber attacks.  And we continued to target leading reviewers and key media with their innovative products.  Key highlights were:

The Guardian, IT Security, Infosecurity magazine, CNet, Adweek, Techzone 360,   CBR online, Graham CluleyRetail Technology, SC Magazine UK, Threatpost, CSO Online, PC Mag, Security Watch, PC World, Computerworld, PC Adviser, ProSecurity Zone, IT Pro, Kevin Townsend, Security Insider, IT Security Guru.

We work with providers of finance for start ups, including start up loans. Positioning our technology investor client as a spokesperson for their EIS and SEIS investment funds saw results with comments featured in the FT Adviser. Keeping them in the press, we gained further coverage with our 2014 pre and post Budget, client comments on the need for continued government support for EIS and SEIS, which were featured in London Loves Business, startups, Growth Business, and Director of Finance online.  A host of innovative new additions and further investments in their technology portfolio and two major appointments to their investment panel ensured that we gained coverage across a range of targeted media including:

Private Equity Wire, The Engineer, Birmingham Research Park, Insider Media, Cambridge Wireless, The Business Desk, Angle News, The BIP Online.

Our new motorbike driving display technology client, saw a successful start to the year with coverage of their funding success and also of their innovative product within business media including:

Growth Business, Crowdfundinsider, The BIP Online, Insider Media, startups, Autoevolution dealer-world.com, and crowdedbrain.

We have also helped build up our data centre client's profile in the lead up to DCW and handled PR for the show in January and February.

Here’s looking ahead to the second quarter and to continuing to build the reputations of our great range of technology clients – with even bigger and better coverage over the months ahead!

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