Category Archives: Technology

Topic archive: technology
Articles about IT, technology (i.e. gadgets, systems, software) as well as technology industry trends and news.

Smart home predictions for 2019

We’ve come a long way since the first smart home device. It’s believed to be the ECHO IV and the Kitchen Computer, built in 1966 by Jim Sutherland. Although the machine weighed approximately 800 lbs and filled four large (6’ x 2’ x 6’) cabinets, it could compute shopping lists, control the home’s temperature and…
Read more

Robotics themes for 2018 for marketing and PR teams

No longer the subject only of science fiction, robots have come a long way, and 2018 brings a brand new set of challenges and implications for robotics. We are big robotics fans, especially since we launched the Robotics Seed Fund for Britbots, so we like to keep our finger on the pulse about some of…
Read more

What did I see at Mobile World Congress 2017?

2017's visit to MWC in Barcelona was amazing. For those of you not in the know, MWC is the mobile industry’s biggest and best event, with the largest gathering of media, analysts, PR professionals and brands in the world. The sheer size of MWC 2017 was something that, although I had been warned about repeatedly,…
Read more

Five cool IoT products

We love the smart home at Vitis PR. We have  PR and SEO clients who are heavily invested in the Internet of Things sector, and let's just say, that the devices that are coming out to make our lives easier get us all excited. So we decided to do a round up of relatively new…
Read more

21 tools every PR should know about

Whether you are new to PR or an old hand at public relations, there are really some essential tools that you should be using or at least should know about. 1) Responsesource Website: http://www.responsesource.com/ ResponseSource provides easy-to-use tools that connect PR professionals and businesses to journalists, enabling them to give stories relevant coverage – quickly…
Read more

Why trade show events are perfect for promoting your business

Any marketer worth their salt would agree that technology has been a game changer when it comes to how businesses, both big and small, market to (and interact with) their target markets. Yet as vital a tool as social media has become to achieve their goals, there’s no substituting the marketing power of attending a…
Read more

Regional technology news site launches

So we're sponsoring TechSparx Midlands...a new business technology website that aggregates and writes its own technology news. It's launching next week and brings together East and West Midlands technology news in one place. From cloud computing contract wins to innovation at regional universites, the site aims to become a one stop shop and provide an…
Read more

The 10 hottest tech blog sites that accept guest posts

You are an expert in a technology field, with plenty to share, but where can you post your opinion to draw the right attention to your brand and drive traffic to your website? Guest posting on well-established tech sites that already have a high circulation in and related to your field of expertise is a…
Read more

How Will Brexit Affect Technology Companies

There has been much in the news concerning the after effects of the UK leaving the European Union. It can be difficult to get a straight answer when the opposing factions for the Brexit debate are more interested in soundbites and personal rivalries than hard facts. The question for many technology companies is what will…
Read more

The Scottish tech scene’s hottest stories from last week

The Scottish tech scene’s hottest stories from last week The Scottish tech scene is evolving at a rate of knots and it’s already been confirmed that Edinburgh is Scotland’s foremost tech hub so, having recently established an office near to this dynamic tech location, here are our four hot news stories from the past week:   Spherical projection specialist Pufferfish…
Read more