Category Archives: Technology

Topic archive: technology
Articles about IT, technology (i.e. gadgets, systems, software) as well as technology industry trends and news.

10 most influential US technology publications

Where does your business want to be seen? Well if you work for a technology business that is B2B, I guess on business technology news sites, which are a great source of information. Below is a list of what we think are among the most influential and must-read US tech publications that break news, cover…
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Why does software keep failing in 2019?

We’ve been working for software testing providers since 2008, and have witnessed how the proliferation of software, apps and now IoT devices, is leading to a very buoyant sector. According to industry analyst Frost & Sullivan, the software testing market expected to grow at 14% CAGR in next few years with the rise of agile…
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Three big trends media are talking about now

What topics are the media talking about most right now and what are they likely to be interested in hearing more about from your client? Here are just three of the (currently) hot topics that we know journalists are particularly keen on: AI and automation technologies Thanks to digital transformation, the innovation and leveraging of…
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Cool Asian start-ups with launches/demos at CES 2019

Kicking off this week in Las Vegas is the 51st annual Consumer Electronics Show (CES) – the biggest technology trade show in the world. Acting as a showcase for some of the most eagerly anticipated and awaited, and innovative developments in technology products to watch for over this coming year, CES 2019 runs from 8th…
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Smart home predictions for 2019

We’ve come a long way since the first smart home device. It’s believed to be the ECHO IV and the Kitchen Computer, built in 1966 by Jim Sutherland. Although the machine weighed approximately 800 lbs and filled four large (6’ x 2’ x 6’) cabinets, it could compute shopping lists, control the home’s temperature and…
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Robotics themes for 2018 for marketing and PR teams

No longer the subject only of science fiction, robots have come a long way, and 2018 brings a brand new set of challenges and implications for robotics. We are big robotics fans, especially since we launched the Robotics Seed Fund for Britbots, so we like to keep our finger on the pulse about some of…
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What did I see at Mobile World Congress 2017?

2017's visit to MWC in Barcelona was amazing. For those of you not in the know, MWC is the mobile industry’s biggest and best event, with the largest gathering of media, analysts, PR professionals and brands in the world. The sheer size of MWC 2017 was something that, although I had been warned about repeatedly,…
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Five cool IoT products

We love the smart home at Vitis PR. We have  PR and SEO clients who are heavily invested in the Internet of Things sector, and let's just say, that the devices that are coming out to make our lives easier get us all excited. So we decided to do a round up of relatively new…
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21 tools every PR should know about

Whether you are new to PR or an old hand at public relations, there are really some essential tools that you should be using or at least should know about. 1) Responsesource Website: http://www.responsesource.com/ ResponseSource provides easy-to-use tools that connect PR professionals and businesses to journalists, enabling them to give stories relevant coverage – quickly…
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Why trade show events are perfect for promoting your business

Any marketer worth their salt would agree that technology has been a game changer when it comes to how businesses, both big and small, market to (and interact with) their target markets. Yet as vital a tool as social media has become to achieve their goals, there’s no substituting the marketing power of attending a…
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