+44 121 242 8048

Category Archives: Advice

Getting to grips with IR35 for PR freelancers

Getting to grips with IR35 for PR freelancers
I recently sat in on a webinar organised by The PR Cavalry and with speakers Lucy Flynn from Bexley Beaumont and Dawn Foden-Smith from Ainsworth Booth. First of all, let’s look at the definition of IR35. A personal service company is usually a one-man/woman band set up as a tax avoidance method, and from April…
Read more

Some tips on pitching a freelance journalist

Some tips on pitching a freelance journalist
Freelance journalists should not really be pitched the same way as staff journalists. Here are some tips for PRs and press officers who are approaching freelance journalists. Freelancers are not employed by publications or websites on a permanent basis. They may contribute a set number of pieces a week or just be called on as…
Read more

Research: getting technology coverage in 2020, 1,000+ articles analysed

Research: getting technology coverage in 2020, 1,000+ articles analysed
Recent research has examined 1,000 articles that have been shared the most across tech publications such as Mashable, TechRadar, Gizmodo and The Guardian. With this information, the researchers have gained an abundance of information to help any of us who manage technology PR to gain a clearer overview of the approach necessary for maximum exposure.…
Read more

5 tips for e-commerce business PR

5 tips for e-commerce business PR
As online shopping grows, effective PR for your online retail business can place you at the centre of trends and create buzz for your products, whilst broadening your audience and driving up sales. We have worked with e-commerce businesses including PC World and Mobile Fun. Different products and niches will, of course, influence the way…
Read more

Three big trends media are talking about now

Three big trends media are talking about now
What topics are the media talking about most right now and what are they likely to be interested in hearing more about from your client? Here are just three of the (currently) hot topics that we know journalists are particularly keen on: AI and automation technologies Thanks to digital transformation, the innovation and leveraging of…
Read more

How to get into The Financial Times newspaper

How to get into The Financial Times newspaper
How many times have you been approached by a potential client or a member of the management team who wants a guarantee that you can get them into a top tier national newspaper like The Financial Times? Sadly often the number of requests are far higher than the amount of really high-quality news offered by…
Read more

10 top UK retailing technology journalists

10 top UK retailing technology journalists
Whether working for a bricks and mortar High Street retailer or an e-commerce brand, there are a variety of retail media titles that you should consider targeting for coverage. Here is our list of the ten UK-based retailing technology journalists that you may want to target. It’s not in any particular order, and does not include…
Read more

12 free ways to support low budget PR efforts

12 free ways to support low budget PR efforts
Sometimes you need to persuade your bosses that PR is a worthwhile promotional activity, so one way is to try and do it yourself, get some traction and then ask, "can we now please ask the PR professionals, who will be able to do the same or probably better much more efficiently?" If you want…
Read more

What is core PR content and what can I do with it?

What is core PR content and what can I do with it?
Having a core piece of content can help interest media and open up both coverage and other marketing and social media opportunities. But what is a core piece of content? A press release about a brand new technology is a core piece of content, as is an in-depth technical article that breaks down a hot…
Read more