Category Archives: Advice

Research: getting technology coverage in 2020, 1,000+ articles analysed

Recent research has examined 1,000 articles that have been shared the most across tech publications such as Mashable, TechRadar, Gizmodo and The Guardian. With this information, the researchers have gained an abundance of information to help any of us who manage technology PR to gain a clearer overview of the approach necessary for maximum exposure.…

As online shopping grows, effective PR for your online retail business can place you at the centre of trends and create buzz for your products, whilst broadening your audience and driving up sales. We have worked with e-commerce businesses including PC World and Mobile Fun. Different products and niches will, of course, influence the way…

Three big trends media are talking about now

What topics are the media talking about most right now and what are they likely to be interested in hearing more about from your client? Here are just three of the (currently) hot topics that we know journalists are particularly keen on: AI and automation technologies Thanks to digital transformation, the innovation and leveraging of…

How to get into The Financial Times newspaper

How many times have you been approached by a potential client or a member of the management team who wants a guarantee that you can get them into a top tier national newspaper like The Financial Times? Sadly often the number of requests are far higher than the amount of really high-quality news offered by…

10 top UK retailing technology journalists

Whether working for a bricks and mortar High Street retailer or an e-commerce brand, there are a variety of retail media titles that you should consider targeting for coverage. Here is our list of the ten UK-based retailing technology journalists that you may want to target. It’s not in any particular order, and does not include…

Lists for PR – sample of Ten Notable DDoS Attacks in 2018

Lists are easy to digest and popular with readers, so we often use them as a PR tactic. Rather than give you advice on how to write a list, we wanted to share with you a sample list, so some good practice as it were. This type of list can be used on a company's…

12 free ways to support low budget PR efforts

Sometimes you need to persuade your bosses that PR is a worthwhile promotional activity, so one way is to try and do it yourself, get some traction and then ask, "can we now please ask the PR professionals, who will be able to do the same or probably better much more efficiently?" If you want…

What is core PR content and what can I do with it?

Having a core piece of content can help interest media and open up both coverage and other marketing and social media opportunities. But what is a core piece of content? A press release about a brand new technology is a core piece of content, as is an in-depth technical article that breaks down a hot…

10 European industry analysts worth watching

Analysts are both unbiased experts in their specific area, and influencers that many companies seeking services or products related will contact for recommendations, so they act as a new customer and business lead. Not only do analysts research and write reports on businesses and industry trends, but they also interview company spokespeople, like journalists do,…

Category Archives: Advice

Research: getting technology coverage in 2020, 1,000+ articles analysed

5 tips for e-commerce business PR

Three big trends media are talking about now

How to get into The Financial Times newspaper

10 top UK retailing technology journalists

Lists for PR – sample of Ten Notable DDoS Attacks in 2018

12 free ways to support low budget PR efforts

What is core PR content and what can I do with it?

10 European industry analysts worth watching

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