When you put material on the web you just don't know who is going to read it – as a journalist I spoke to recently found out
Our top 10 tips on drafting engaging blog posts
Our top 10 tips on how to write a blog that will interest and attract readers. 1 Tantalising topics, 2 Honestly human, 3 Current content, 4 Love links... Following Ranbir’s recent post about a meeting at the ICT Conference where she met an MD whose company doesn't have a blog, we thought it might help…
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Cure a case of marketing fluff with the substitution test
A severe case of marketing fluff makes for an unrewarding reading experience. Substitute some of the nouns in your text for unrelated things to test the ‘fluffiness’ of your copy