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Category Archives: PR agency

Topic archive: PR agency
Articles about PR agencies, what they do and working with them.

How to excel in PR across Central and Eastern Europe

How to excel in PR across Central and Eastern Europe
As members of Enterie, a dynamic international PR network founded in Poland, we understand the intricacies of public relations (PR) in Central and Eastern Europe (CEE). This vibrant region, with its diverse cultural, economic, and media landscapes, demands tailored strategies for success. This blog post will reveal practical insights for crafting impactful PR campaigns in…
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10 specialist European Tech PR firms: fuelling success for start-ups to industry giants

10 specialist European Tech PR firms: fuelling success for start-ups to industry giants
If your business has growth potential throughout Europe and you’re aiming to connect with software engineers in Portugal or fintech decision-makers in Poland, partnering with a local PR firm can provide the visibility you need. Europe’s niche PR agencies are propelling progress across the tech landscape, supporting everyone from emerging startups to established corporations. Below…
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Why PR is still a good investment during tough times

Why PR is still a good investment during tough times
It might seem tempting during difficult times such as recession or structural changes, for a business to decrease or bin their PR function as part of a cost-cutting measure. In the long term, this strategy could end up costing you more. PR is essential and this applies all the more during challenging times.  An effective…
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The reinvention game: Why testing firms are embracing quality engineering

The reinvention game: Why testing firms are embracing quality engineering
There’s been an upward trend of software testing firms transitioning into quality engineering firms. In this post, we’ll take a look at reasons why.  Vitis PR has enjoyed working with testing clients over the years including Edge Testing (now Resillion) and SQS.  As a software testing and quality assurance PR firm, we keep abreast of…
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Capturing innovation: Exploring the fascination with photography tech firms

Capturing innovation: Exploring the fascination with photography tech firms
Consumer tech campaigns are both exciting and a challenge for PR professionals. At Vitis PR, we love working with photography tech firms and have worked for brands of all sizes over the years. Here are three reasons why. It’s a welcome challenge The photography clients that we’ve worked with are continuously committed to innovation and…
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Managing pan-European and global PR networks

Managing pan-European and global PR networks
Vitis PR is a communications agency with established pan-European and global networks. We’ve had the opportunity to work with many clients over the years who require an international and global PR presence. We’re passionate about understanding our clients, their goals and the stories they want to share with the right audience, be it media, analysts,…
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PR training courses for PR Professionals

PR training courses for PR Professionals
Gaining the right skills to run Public Relations (PR) campaigns can take some time. There are a number of courses on the market, while nothing beats on the job experience. In today's dynamic business landscape, having the right skillset and knowledge is essential to navigate the complexities of communication, reputation management, and stakeholder engagement.  Whether…
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Our favourite consumer tech PR campaigns that we have worked on

Our favourite consumer tech PR campaigns that we have worked on
As a B2B technology PR agency, we tend to usually work on software and hardware solutions’ projects but, to switch things up, we also work on B2C clients too. B2C is different from B2B in that it is businesses selling their products to consumers, rather than B2B which is business to business. The best part…
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