There are so many ways in which big data is being used in professional industries. According to a Gartner study, almost 75% of companies have invested in big data in 2016-2017. Usually data like this is utilized by larger corporations with analytic teams, but public relation departments and agencies are finding ways to take advantage…
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Tips from Meet the Media event
Last night, I went to a Meet the Media event here in the Midlands. With journalists from broadcast, print and digital, it was useful and refreshing to hear them knock down some stories pitches that were frankly rubbish, yet build up those with some legs. They all talked about hooks, so who cares about your…
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Round up of 2016 banking breaches – PR example of list use
Listicles are definitely useful to attract readers - whether they are top 10s or 5 tips, they are a great PR tool. Anyway, to help you out if you are writing about cybersecurity in the banking sector, feel free to use our list, but do give us a mention please. If you are planning to…
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Are comments a good tactic in PR?
Over the last month, we've secured comments for our clients in The Register, Daily Telegraph, USA Today, Computing, International Business Times and plenty more publications. Comments are one tactic used to increase company and person name recognition across a number of publications quickly, establishing our spokespeople as experts linked to a specific topic, be it cyber…
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Is MOZ more important than circulation figures now?
So on the media database I use, I have started to see MOZ scores mentioned when the circulation figures are unavailable, so what's happening? First of all, some publications might not be comfortable giving out the circulation figures – they might have various reasons to do so - one of them might be that the…
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6 tips on how to write winning award entries
As part of our tech PR service offer, we write awards and last night's win of two CRN awards, where we led on writing one and co-wrote the other with the client, made me want to share some tips on how to win: 1. Read the criteria/categories Now of course you are going to do this…
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10 most influential business technology publications in the UK
Where does your business want to be seen? Well if your in a technology business that is B2B, I guess on business technology news sites, which are a great source of information . Below is a list of what we think are among the most influential and must read tech publications that break news, cover…
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UK media monitoring services roundup
Every company likes to keep track of its media mentions. But how do you ensure that you have a copy of every single piece of coverage that your company has secured with journalists both online and in print? One way is to hire in a media monitoring service and these are four of the ones…
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42 tips on being a great PR exec
Read - PR is about telling stories, so try to read a newspaper in print or online, and your industry publications every day. Monitor - understand what your competitors and your industry are saying. Whether it's through Google Alerts or setting up your own dashboard using RSS feeds. Focus - be…
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The 10 hottest tech blog sites that accept guest posts
You are an expert in a technology field, with plenty to share, but where can you post your opinion to draw the right attention to your brand and drive traffic to your website? Guest posting on well-established tech sites that already have a high circulation in and related to your field of expertise is a…
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