Category Archives: Technology

Topic archive: technology
Articles about IT, technology (i.e. gadgets, systems, software) as well as technology industry trends and news.

Scotland welcomes its new tech PR agency – Vitis PR

Last year we spoke about our ambition to open an office in Bonnie Scotland and this month we are very pleased to confirm that Vitis PR is bolstering its national client base with a brand new office North of the border – in Glenrothes, Fife to be exact. Why move? Our central location in the…
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PR predictions for 2015

1. The rise of the PR, search and social agency PR agencies are expected to grasp traditional and online media, as well as create communities on social media and manage social channels. Agencies will be expected to have the capabilities to run SEO and PPC campaigns also. 2. The demise of the traditional PR agency…
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Stories for M2M companies

Last week I supported a client at the Electronics Design Show and in our conversations with journalists the hottest topic they are reporting on is M2M or the Internet of Things. And this week, I had a client meeting in Germany about smart homes – again another potential story about connected devices. The opportunity is…
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B2B technology news round up Q1 2014

2014 has well and truly started and we can’t believe that Easter has been and gone and we're in May!  We had a fabulous first quarter with great coverage results thanks to tenacity, creative thinking, working closely with our clients and lots of time spent researching and talking to journalists! The first quarter has been…
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Awesome gadget that turns anything into a speaker

Today we received a Pocket Boom from our client online phone accessories retailer Mobile Fun. It’s great as by sticking it onto any surface it turns it into a speaker, so amplifying the sound from our iPhones. We tried it all over the office and our bookshelves and whiteboard did well, but best of all…
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Electric vehicles: cleantech dream or reality?

In our work on clean technology and automotive PR, we've been working Simon Wittenberg. Here's a guest post written by Simon on the future of electric vehicles in the UK. 

I’m often asked when I think that there will be the mass adoption of the electric car, and I reply with the answer that the shift to zero-emission motoring has started, but the definitive timescale however remains an unknown. This is because there has never been such an important rival to the combustion engine, which has been powering the motorcar for over 100 years.

Hydrogen fuel cell technology, which was once the talk of the town as the future alternative to petrol or diesel power (it is on the road today in the form of the Honda FCX Clarity etc), has been left behind in the cleantech revolution race due to the high cost of this type of powertrain system coupled with it’s relative energy inefficiency, in favour of the hybrid (such as the Toyota Prius and Lexus CT200h models), and subsequently the arrival of the all-electric vehicle.

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Gadget Show Live 2011 – sneak peek

The Gadget show live this year is the biggest ever; with the Game Zone, Test Track, the presenters’ signing sessions and hundreds of stands packed with the most exciting technology – there's something for everyone. Greta, the latest member of our team working on consumer technology PR went to the show preview. Here are a…
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Did you beat the queues and get your iPad 2

I thought I'd check out the queues for iPad 2 in Birmingham's Bullring and Solihull's Touchwood shopping centres and I wasn't overly shocked. I reckon at 1pm, so 4 hours before it went on sale on Friday 25 March, there were 200 people in Brum and 80 in Solihull waiting to get their mitts onto…
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Coventry is a technology hotspot

Our public relations agency has worked for companies across the Midlands and we have stats showing that Coventry holds the highest concentration of technology companies in the West Midlands. With Warwick Science park, the Technocentre and universities helping tech start ups, there is definitely a thriving community. We work for ICTWM, the team behind, wmhive, and…
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