At the ICT Conference yesterday, I was speaking to the MD of a small technology company and he told me that he wants and needs to blog (he'd heard that it's a good way to bring visitors to his website, show his thought leadership and show off what his company is up to), but he came up with quite a few reasons why he didn't blog, so I thought I'd summarise them here:
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No time
He is needed to run the business, oversee the management of key clients and is responsible for the overall success of the company, even sparing 30 minutes a day is a luxury. -
Doesn't want to be seen as a time waster
He'd read a few blogs where the author was plainly just promoting his business, showed no insight and was "just embarrasing" himself. He didn't want to be perceived in that way. -
Not interested in debating with unknowns
He didn't want to get into any heated discussions. -
Poor writing skills
While he can write a great proposal and a diplomatic client email, he is a bit unsure of his writing skills.
I tried to tell him to write it if he could, otherwise think about finding a blog writer that can at least remove some of the burden and start off the posts, which then would require a quick edit.
