A severe case of marketing fluff makes for an unrewarding reading experience. Substitute some of the nouns in your text for unrelated things to test the 'fluffiness' of your copy
Cure a case of marketing fluff with the substitution test
Vitis expands into legal technology PR
Vitis PR is expanding its public relations offerings into legal technology. One of the team talks about her experience in legal PR and legal technology.
5 SEO practices (nearly) everyone should follow
If you're an SEO expert you'll already know these tips. If like many people we talk to, knowing how to improve the Google results for your site is a mystery, read on for some simple and very effective SEO tips.
Results are in: Social media experiment or stalking – it works!
Well done Ben Hanlin you did it. Michael McIntyre was the name pulled from the hat and Ben found using social media and performed a magic trick for him. Ben's connections on both Twitter and Facebook helped him to find Michael in pretty short order, as you can see on the video. Already the buzz around…
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Social media experiment or stalking?
Can you use social media to find anyone?
Now, here's an interesting idea: bet your mate £50 that you can use social media to find a celeb and then (in this case) perform a magic trick for said celeb.
PR support at a Trade show – Embedded Live
Helping to make a trade show successful for an electronics and embedded software company
What’s it like working virtually to a homeworking newbie?
What’s it like working virtually to a homeworking newbie? Sue, our new PR admin support enlightens us.
Empathy’s failures are a lesson for engaging PR
Ben Goldacre's excellent post on how people feel more connected to small groups or individuals reminds me about how to engage with customers
Some basics for preparing a PR campaign
Some basic questions to ask when thinking about running a public relations campaign.
Is it an iPad? Is it a netbook? No, it’s an ipad wearing a netbook costume!
I wrote a while back about whether you could use an iPad as a netbook replacement. At the time, my feeling was that it was okay as a laptop/netbook substitute for short periods. As many other people have commented, it's great for consuming content, but not really there yet for creating or managing large documents (see Walt Mossberg's trip to Paris with an iPad).