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How to create authoritative content

How to create authoritative content
Producing quality content is an essential part of most digital marketing strategies. But what makes content quality? How can you increase the chances that your readers (and Google) view what you’re creating as something legitimate, valuable, and relevant? There are a lot of answers to that question, but one of the most recent buzzworthy concepts is authority.…
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News consumption analysis during coronavirus

News consumption analysis during coronavirus
Censuswide has conducted a three round media consumption narrative report to find trends across national media habits - research was conducted in March, April and May 2020. Their third round of research finds that despite an average increase in media consumption, some Brits are avoiding the news due to anxiety. Unsurprisingly, the main reason people…
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Sectors thriving because of COVID-19

Sectors thriving because of COVID-19
The COVID-19 pandemic is drastically reshaping the global business environment and, as a result of the pandemic and its economic implications, opportunities are arising for specific industries. For some sectors, this means dramatic shifts in company priorities, whereas others are experiencing rapid growth. Online retail/e-commerce It has never been a better time to shop from…
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7 tips for ensuring business continuity in SMEs

7 tips for ensuring business continuity in SMEs
A lot of businesses, especially SMEs are currently under huge pressure from the coronavirus COVID-19 and the need to ensure business continuity during this disaster. IT systems and data must be protected alongside users. There is an augmented risk of attack by cyber criminals with no moral compass, and setting up, managing and securing remote…
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Need figures to support your technology at SMEs trends story?

Need figures to support your technology at SMEs trends story?
Figures really do help to support a story about technology use at SMEs, from market size to fears and adoption trends, so as we have 10 months left of 2020, here are some figures that you can use in any upcoming stories of your own. A new research report called State of Technology at UK…
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Getting to grips with IR35 for PR freelancers

Getting to grips with IR35 for PR freelancers
I recently sat in on a webinar organised by The PR Cavalry and with speakers Lucy Flynn from Bexley Beaumont and Dawn Foden-Smith from Ainsworth Booth. First of all, let’s look at the definition of IR35. A personal service company is usually a one-man/woman band set up as a tax avoidance method, and from April…
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Some tips on pitching a freelance journalist

Some tips on pitching a freelance journalist
Freelance journalists should not really be pitched the same way as staff journalists. Here are some tips for PRs and press officers who are approaching freelance journalists. Freelancers are not employed by publications or websites on a permanent basis. They may contribute a set number of pieces a week or just be called on as…
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Research: getting technology coverage in 2020, 1,000+ articles analysed

Research: getting technology coverage in 2020, 1,000+ articles analysed
Recent research has examined 1,000 articles that have been shared the most across tech publications such as Mashable, TechRadar, Gizmodo and The Guardian. With this information, the researchers have gained an abundance of information to help any of us who manage technology PR to gain a clearer overview of the approach necessary for maximum exposure.…
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Ipsos launches Ipsos.Digital, a fully automated research platform

Ipsos launches Ipsos.Digital, a fully automated research platform
I recently got to try out the new Ipsos.Digital platform which offers PR (and other) users fast, simplified access to global research capabilities and insights. It gave me very fast results that I used for a pitch and also to support some beliefs that a client had about the industry it operates in. Ipsos.Digital is…
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