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Tag Archives: Effective press releases

Why your IoT press release might miss the mark

Why your IoT press release might miss the mark
In the crowded Internet of Things (IoT) market, gaining visibility can be tough, so this post will explore common pitfalls in IoT PR releases and how you can avoid them to ensure your message not only reaches but also engages your target audience effectively. IoT means a lot of things to different people, for example…
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6 reasons why your press release is garbage

6 reasons why your press release is garbage
Writing content for your business isn’t easy. This is particularly true when it comes to press releases. Many people may think that it is a simple case of writing up an article that gives some more information about your business, but it is more complicated than this. In fact, it is easier than you would…
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The ideal pitch to the press – part 10: time sensitive

The ideal pitch to the press – part 10: time sensitive
Including bullet points within your pitch gives journalists an at-a-glance summary of the pitch but what if your pitch is time sensitive or exclusive? 10. TIME SENSITIVE/ EXCLUSIVE INFO:  Where your pitch is time sensitive, tell the journalists so they know exactly how long they’ve got to pick up and run your story before it…
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The ideal pitch to the press – part 9: summarise

The ideal pitch to the press – part 9: summarise
Our last two tips this week finish our top ten tips on how to make a pitch engaging for a journalist and, last but not least, are just as important as our first two tips…so be sure to pay particular attention to them if you want your pitch to be a success: 9. NUTSHELL SUM…
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The ideal pitch to the press – part 8: attachments

The ideal pitch to the press – part 8: attachments
So we now know what should be included within the pitch, but what about attaching additional information on the client such as press backgrounders and including links within your pitch to their website? 8. INCLUDING ATTACHMENTS: This is a no-no. Your pitch should have everything in the email body itself. URLs should be included with…
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The ideal pitch to the press – part 7: preamble

The ideal pitch to the press – part 7: preamble
So, following our last six tips, you now have the perfect pitch…or do you? Here, tip 7 offers you more detail on positioning your pitch and giving it context: 7. OMIT PREAMBLE: In just a few sentences, answer the five w’s. These are the most important questions to be answered by anyone writing an article…
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The ideal pitch to the press – part 6: positioning

The ideal pitch to the press – part 6: positioning
So, following our last five tips, you now have the perfect pitch…or do you? Here, tip 6 offers you more detail on positioning your pitch and giving it context: POSITIONING: summarise your entire pitch in the first sentence and be sure to give it context. Basically, this means explaining to the journalist why you have…
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The ideal pitch to the press – part 5: everyday news

The ideal pitch to the press – part 5: everyday news
Draft your pitch in an informal manner, be aware of deadlines, email, call to discuss it then follow that with a summary of your conversation while ensuring the journalist will want to open and read your pitch in the first place by giving it a short, to the point subject line that explains your pitch…
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The ideal pitch to the press – part 4: subject lines

The ideal pitch to the press – part 4: subject lines
So you now know to draft a pitch in an informal way, being careful when you send it and how but what’s the next step in ensuring your pitch is one a journalist will want to open and read in the first place? 4. HEAD ON: Your subject line should be short and to the…
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The ideal pitch to the press – part 3: contact

The ideal pitch to the press – part 3: contact
Last week’s posts on how to write the ideal pitch explained how important writing your pitch in an informal and conversational way is in attracting a journalist’s attention and when the best time to pitch is. This week, we discuss how to pitch to the journalist: 3. TWO EMAILS AND A CALL: Email a pitch…
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