We’ve been really busy over the last week with new clients starting and dealing with existing clients, so we thought we’d share some more of Peter Bartram’s common sense on how to make your case in the media: Question: what have the following got in common – lawyer Shami Chakrabarti, doctor Vivienne Nathanson, architect (Lord) Richard Rogers? Of course, they’re all eminent professionals in one discipline or another. But there’s more than that – they are all supremely expert at putting the views of the organisations they represent in the media.
Tag Archives: media tips
Last night, I went to a Meet the Media event here in the Midlands. With journalists from broadcast, print and digital, it was useful and refreshing to hear them knock down some stories pitches that were frankly rubbish, yet build up those with some legs. They all talked about hooks, so who cares about your...Read more
Bloomingdale’s creepy “date rape-y” ad, Ivanka’s “flammable scarves” were just two of the biggest non-political PR blunders over the past year or so. AdWeek has a list of several more if you want to learn what not to do. However, PR blunders aren’t just something the big brands make. Small and medium sized businesses have...Read more