When you put your website together chances are that you did it as a way to generate more leads and increase your revenue. But what if you have found that your website isn’t doing as well as you hoped?
You may wonder why no-one is buying from my website? If you do, then it could be a number of different factors, all of which can have an impact on how website functions as a sales tool.
Here are some of the reasons why there could be a distinct lack of interest in your business.
Poor SEO the number one reason for lack of online sales?
SEO is the lifeblood of any website, it is how you are seen, how you are found and how you rank on search engines. This means that you should never downplay the importance of SEO services for your website. It needs to be something that you look at, something that you take seriously and something that you put effort into, otherwise you’ll just be losing sales.
No call to action on your webpages
You might not realise it, but a call to action is incredibly important when it comes to your website. You need to make sure that your visitors know what they need to do next, whether it is look a particular page or get in touch. Having these as a gentle reminder are great for generating some conversions and gaining some more interest in your business. If your site is an e-commerce site, make the buying process as simple as possible.
Your website isn’t user friendly
You might understand your messy and cluttered website, but will your customers? Try to make your website as easy to understand and navigate as possible, as this is only going to increase the user experience and make sure that they want to carry on clicking through.
Your web copy isn’t focusing on your customers
If you think about it in the most basic form, your customers are visiting your website because they need something from you. This means that the content and media that you use on the site should always be geared towards the customer, not you. This can be tricky to achieve, as you want to tell them why you are a great choice, but reminding them of the issue that they have could be all you need to get them to make a booking or buy your product.
Don’t have a mobile friendly site?
With so many of us turning to our smartphones and tablets to surf and shop, there really is no excuse not to be mobile friendly. Searching for a website, only to find that you can’t view it unless you are on a computer can be disappointing, and for a business it really isn’t that hard to set up a responsive website that will work across a number of platforms.
So, now you know some of the reasons, it needn’t be a mystery why your website isn’t working. Instead, there are likely to be a few reasons that you can try and rectify and in time at all you will have a beautifully functioning website that will work perfectly for you and your business.