The upswing in EV vehicle adoption has in part been thanks to advancements in technology, government incentives and policy, but also a seismic shift in public attitudes towards EVs and demand for more sustainable transportation options.
However, there is some way to go before the UK meets its targets for EV adoption.
Electric vehicles are the future of driving
The UK government has taken historic steps towards net-zero with the introduction of a ban on the sale of new petrol and diesel cars by 2030. This has resulted in an increase in EV car interest, which has been propelled by the growth in electric batteries, improvements in EV charging and overall infrastructure development.
With the industry in growth and companies vying for market share and informing customers about their products and services - as well as educating the public on EV-related issues - a clear PR strategy is essential for gaining share of voice and credibility.
PR challenges facing EV companies
The PR challenges that EV companies face are unique as they involve turning public perception from the “traditional” mode of transport to the newer, albeit greener, electric vehicle. People tend to trust what they know, so it is important to educate the public with the EV industry stil a fairly new player to the benefits of switching from petrol and diesel to electric.
A great PR strategy can help to minimse drivers’ concerns about running out of power while driving and address any misconceptions they might have about safety and reliability and availability of electric vehicles and infrastructure en route.
Despite advances in EV battery technology, public perception is still limited about how EV technologies work. They may still be reticent about investment in an electric vehicle, but key PR messaging around the your company’s services, products and initiatives in the EV market, will help them to geel more comfortable and confident about switching.
What we can do for you
As with all of our clients, our first step is to get to know you, your team and your company in-depth to really find out about you, your unique selling points (USPs) and to help us identify your key success measurements, so we can create a tailored PR plan that is specific to your business and requirements.
The Vitis PR team reviews what content you already have and then we advise on what would be good to attract the attention of media in your sector and to increase social media engagement.
Just some of the services that we specialise in and can offer to your business are creating a pipeline of news content based on what’s happening at your company, drafting and sending out press releases to secure media coverage, sourcing editorial opportunities, and negotiating and managing those along with drafting if you do not have any authors in-house, pitching and securing interviews and profiles, creating speaker abstracts and expert sheets to secure your spokespeople as podcast guests and speakers at events, to name just a few.
Take a look at our PR Services and let us know what you want – we can advise on what your business needs and provide a plan of action to deliver the results and returns you are after – quickly.
Sample media targets
Inside EVs, Totally EVs, EV Fleet World, eVehicle Technology, Electrek, Cleantechnica, Charged EVs, Forbes, Electrive, Mashable, TechCrunch, Jalopnik, EV Charge, Green Car Re;port, The Energyst.
Why Vitis PR
We have worked with electric vehicle companies for many years now, before EV was a thing, and our experience ranges from electric batteries and chargers to the launch of EV fleets and green transportation measures in smart cities.
A sample of the clients that we have provided our PR services to, many of which take some of our analyst services: SQS, Silwood and ClearPeople.
Software, mobile, cyber and devices testing – Eurofins Digital Testing
Vitis PR was originally retained to work for Edge Testing…
US-based 3D printing business Arevo
Background Arevo, a US-based 3D printing business, planned to launch…
Metadata software provider – Silwood Technology
Founded in 1992, Silwood Technology Limited (Silwood) is the UK-based…
Attracting regional SMEs looking for funding from CWRT
By highlighting the availability of start-up loans and business support,…
Action, 360 and VR cameras – Kodak PIXPRO
Capturing media and influencer attention for Kodak PIXPRO’s new range…
Managed Services Provider – IT Specialists
IT Specialists (ITS) is a nationwide managed IT services provider…
Backup, disaster recovery and business continuity – Datto
Established as an innovator in the US, Datto wanted to…
Technology VC – Mercia Fund Management
Technology Venture Capital fund manager Mercia Fund Management (MFM) appointed…
SaaS – Waste Logics
How do you make an impression online when your competitors…
Web conferencing – Yuuguu
Instant web-conferencing, online meetings and collaboration platform Issues The web…