Category Archives: Technology

Topic archive: technology
Articles about IT, technology (i.e. gadgets, systems, software) as well as technology industry trends and news.

Electric vehicles: cleantech dream or reality?

In our work on clean technology and automotive PR, we’ve been working Simon Wittenberg. Here’s a guest post written by Simon on the future of electric vehicles in the UK. 

I’m often asked when I think that there will be the mass adoption of the electric car, and I reply with the answer that the shift to zero-emission motoring has started, but the definitive timescale however remains an unknown. This is because there has never been such an important rival to the combustion engine, which has been powering the motorcar for over 100 years.

Hydrogen fuel cell technology, which was once the talk of the town as the future alternative to petrol or diesel power (it is on the road today in the form of the Honda FCX Clarity etc), has been left behind in the cleantech revolution race due to the high cost of this type of powertrain system coupled with it’s relative energy inefficiency, in favour of the hybrid (such as the Toyota Prius and Lexus CT200h models), and subsequently the arrival of the all-electric vehicle.

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Gadget Show Live 2011 – sneak peek

The Gadget show live this year is the biggest ever; with the Game Zone, Test Track, the presenters’ signing sessions and hundreds of stands packed with the most exciting technology – there’s something for everyone. Greta, the latest member of our team working on consumer technology PR went to the show preview. Here are a...
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Did you beat the queues and get your iPad 2

I thought I’d check out the queues for iPad 2 in Birmingham’s Bullring and Solihull’s Touchwood shopping centres and I wasn’t overly shocked. I reckon at 1pm, so 4 hours before it went on sale on Friday 25 March, there were 200 people in Brum and 80 in Solihull waiting to get their mitts onto...
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Coventry is a technology hotspot

Our public relations agency has worked for companies across the Midlands and we have stats showing that Coventry holds the highest concentration of technology companies in the West Midlands. With Warwick Science park, the Technocentre and universities helping tech start ups, there is definitely a thriving community. We work for ICTWM, the team behind, wmhive, and...
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West Midlands IT Showcase

Today I went along to the West Midlands IT Showcase at Millenium Point in Brum. Lots of dynamic companies and some interesting public sector initiatives were there to help Midlands SMEs make the most out of technology to improve their businesses. The following were worth a visit…and the event is still on till 7pm tonight, so not too late to attend.

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