All too often PR professionals pitch ideas to journalists with no real thought to the story’s angle or how relevant it is for the journalist / media they’re pitching to. At Vitis, we make sure everything we send to the media is to the point so it doesn’t waste their time. Here, we give you the first of our simple, all-important top ten tips to consider when targeting the media with a pitch:
Wow, what a great week! It’s been really exciting as we started it on Monday morning by giving a presentation to one of our clients’ sales teams on the value of PR and how they could help us get more exposure on their behalf.
We’ve had more than our average share of broadcast PR this week, with the Gadget Show coming to film at a client and a reporter from ITV Central coming over to find out more about a client for filming later this month.
Over the past five years a growing number of social media sites have sprung up, suggesting people are interested in sharing their experiences and linking with new found friends. But what benefits do networking tools like these give PR activity?