I get asked this a lot. So here's a quick view - comments welcomed.
Updated 28/9/12.
A PR agency works for its clients to create a positive perception of the client's products and services. Specifically they will provide services such as the following. We've also added examples of real deliverables that clients can expect against some tactics:
We speak to a lot of regional companies and find that they think that PR is only for the big boys. Together with the UK IT Association, we put together three packages to help even the smallest company benefit from PR. Here's our press release about the service:
Midlands PR agency offers PR packages for Midlands technology companies
Sysomos has done some interesting research based on two months of analysing twitter. It seems that only 29% of tweets get a reaction and very few tweets (6%) are re-tweeted.
Becky Boyd, from MediaFirst PR in Atlanta, US has written an interesting article on how cutting marketing staff may be the first thing businesses do in a down economy, but it's not always the smartest.
You need to keep the buzz going!
So outsource your PR to a boutique firm who runs lean, but smart.
Here's the article:
Loving all things Social media, I attended a Social media workshop run by the National Business to Business Centre, an organisation which helps West Midlands SMEs benefit from e-business.
The workshop was very interesting in terms of new tools introduced, the importance of analysis, determining which tool is best for a company and what is critical to us…..that if a company doesn’t have time to manage a social media campaign, it really isn’t worth setting up say a Twitter page or Facebook group.
Some SMEs on the workshop complained that indeed they just didn’t have the time to manage a social media campaign
Our PR agency is currently working on promoting a competion for software developers to develop a Rich Internet Application using Magic Software's uniPaaS.
Here are the details:
Netlink IT and 4Mation IT are a couple of Birmingham companies that have recently been certified with the UK's IT Quality Standard.
We secured this article in the Birmingham Post to promote Accredit and the two companys' achievements:
We were invited to speak at the recent AMITPRO meeting. Here's our press release about it.
15 July 2009. Vitis PR, a Midlands PR agency specialising in providing technology PR services to SMEs, presented at the July AMITPRO meeting of regional technology companies on 14 July 2009.
BlackBerry SIP VoIP app launched that lets you make VoIP calls directly from the BlackBerry home screen
The MD of a small technology company told me that he wants and needs to blog (he'd heard that it's a good way to bring visitors to his website, show his thought leadership and show off what his company is up to), but he came up with quite a few reasons why he didn't blog