Yearly Archives: 2015

PR Predictions for 2016

Here we look at our top 6 PR predictions for the new year, from the demise of the Non-Subscriber to app development becoming standard practice for PR companies.
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Scotland welcomes its new tech PR agency – Vitis PR

Last year we spoke about our ambition to open an office in Bonnie Scotland and this month we are very pleased to confirm that Vitis PR is bolstering its national client base with a brand new office North of the border – in Glenrothes, Fife to be exact. Why move? Our central location in the…
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Why do PR agencies take on clients they shouldn’t?

Money? Self belief? Misguided self-belief? Unwillingness to pass the business to another agency that may do better? Any more? So why do I care? Well I have spoken to two companies over the last few weeks and both have been disappointed by their first foray into PR. This unfortunately makes it harder for other PR…
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Is a Birmingham PR agency as good as London PR agencies?

Being 7 miles out of the centre of Birmingham and running a small but thriving PR agency with clients ranging from listed companies to small start ups, I believe that the work we produce and the work of the many PR agencies in Birmingham, Coventry, Solihull and Wolverhampton is just as good and sometimes dare…
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Photography – PR Tip

A great tool in a successful media relations is as simple as a picture; whether it's used to tell a story or to catch the attention of an editor, a picture or photo can really enhance a press release and make it stand out from the competition. A professionally taken photo that is relevant to…
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Social media expo for SMEs

Are you unsure what to do with social media? If so, you could be missing out on the wide range of business opportunities that social media platforms could be bringing to your door on a daily basis. We attended the Social Media Expo in Wolverhampton recently, with around 500 SME delegates seeking insight and advice…
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Midlands PR and marketing recruitment agencies

With universities and colleges kicking out for the summer very shortly, many graduates and school-leavers looking for a job in PR and/or marketing may not be sure where to start their search. Alongside these newbies, experienced PRs moving into the region may be looking for their next move. To save you some time, we’ve summarised…
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How journalists use newswires

Newswire services are big business and are used by companies and PR agencies to spread news stories to journalists/bloggers and online. These services often make much of the size of their journalist databases and offer their ability to reach these journalists as a key selling point. We regularly use newswires and believe that we understand…
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How to post articles to LinkedIn’s Pulse: an explanation for mere mortals

LinkedIn is one of the most popular social media platforms for sharing business news and its Pulse posts allow you to share content outside of your own LinkedIn network of connections. To gain exposure using this promotional social media tool, firstly, you need to understand the difference between Pulse and regular LinkedIn updates. An update…
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