Yearly Archives: 2017

7 mistakes to avoid when choosing a technology PR agency

If like many companies you’re planning ahead for the New Year, and are considering a fresh PR start for your business, then there are a few things that you will need to take into consideration before you hear any pitches. Whether you are a start-up looking to promote your services/products or an established company with…
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Christmas gift ideas for PR clients

Is it a good idea to give Christmas gifts to clients? It's a tricky one as maybe you or they don't celebrate Christmas, or is a branded pen really a nice gift, or do they really want to have lunch with you? Gifting for Christmas is an opportunity to wow your clients, though, some may…
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Why is no-one buying from my website?

When you put your website together chances are that you did it as a way to generate more leads and increase your revenue. But what if you have found that your website isn’t doing as well as you hoped? You may wonder why  no-one is buying from my website? If you do, then it could…
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6 reasons why your press release is garbage

Writing content for your business isn’t easy. This is particularly true when it comes to press releases. Many people may think that it is a simple case of writing up an article that gives some more information about your business, but it is more complicated than this. In fact, it is easier than you would…
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Five ways to increase popularity on social media

Are you tired of posting updates on Facebook that notch up only a handful of likes, mainly from team members or friends and family? Maybe now is the time to learn from clickbait websites that delve the depths of the human psyche to compose the most compelling, click-me headlines for social media. Marketing analysts BuzzSumo…
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How to get your technology product reviewed

Getting technology products reviewed can sometimes be challenging. You need to make sure that whatever you do, you find someone who accepts products to review, interest them in your device, then send them the product and supporting information, and be ready to help throughout the review process. If that’s something you want to do, then…
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What did I see at Mobile World Congress 2017?

2017's visit to MWC in Barcelona was amazing. For those of you not in the know, MWC is the mobile industry’s biggest and best event, with the largest gathering of media, analysts, PR professionals and brands in the world. The sheer size of MWC 2017 was something that, although I had been warned about repeatedly,…
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11 free tools for your B2B Twitter activity

There are a lot of free tools out there to track hashtags or determine which hashtags to use. We've listed a few here, and also shown below and example of Talkwalker and Hashtagify in use for really basic functions. If you pay, then you'll get a lot more functionality. TALKWALKER - https://www.talkwalker.com/hashtag-tracking HASHTAGIFY - http://hashtagify.me/ RITETAG - https://ritetag.com/…
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Tips from Meet the Media event

Last night, I went to a Meet the Media event here in the Midlands. With journalists from broadcast, print and digital, it was useful and refreshing to hear them knock down some stories pitches that were frankly rubbish, yet build up those with some legs. They all talked about hooks, so who cares about your…
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Six public relations mistakes to avoid

Bloomingdale’s creepy “date rape-y” ad, Ivanka’s “flammable scarves” were just two of the biggest non-political PR blunders over the past year or so.  However, PR blunders aren’t just something the big brands make. Small and medium sized businesses have their fair shares of public relations disasters as well. Even if you’re working with a PR…
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