B2B Public relations Archives

The impact of PR on the bottom line

In response to the question about PR affecting the bottom line, I have put together this information. When trying to understand the impact of PR, you need to understand the main business goals. For example, “our overarching goal is to increase visibility outside the US with a focus on the UK” for a retail software...

March 9, 2018

Ranbir

Permalink

B2B Public relations, Effective press releases

measurement, PR advice and tips

955

Six public relations mistakes to avoid

Bloomingdale’s creepy “date rape-y” ad, Ivanka’s “flammable scarves” were just two of the biggest non-political PR blunders over the past year or so. AdWeek has a list of several more if you want to learn what not to do. However, PR blunders aren’t just something the big brands make. Small and medium sized businesses have...

January 31, 2017

Jas

Permalink

B2B Public relations

media tips, PR tips

2467

Round up of 2016 banking breaches – PR example of list use

Listicles are definitely useful to attract readers – whether they are top 10s or 5 tips, they are a great PR tool. Anyway, to help you out if you are writing about cybersecurity in the banking sector, feel free to use our list, but do give us a mention please. If you are planning to...

December 23, 2016

Nic

Permalink

B2B Public relations, Public relations services

PR advice and tips, PR tips

4048

Are comments a good tactic in PR?

Over the last month, we’ve secured comments for our clients in The Register, Daily Telegraph, USA Today, Computing, International Business Times and plenty more publications. Comments are one tactic used to increase company and person name recognition across a number of publications quickly, establishing our spokespeople as experts linked to a specific topic, be it cyber...

December 22, 2016

Ranbir

Permalink

B2B Public relations, Public relations services

tips

3500

6 tips on how to write winning award entries

As part of our tech PR service offer, we write awards and last night’s win of two CRN awards, where we led on writing one and co-wrote the other with the client, made me want to share some tips on how to win: 1. Read the criteria/categories Now of course you are going to do this...

November 18, 2016

Jas

Permalink

B2B Public relations, Public relations services

Awards

5056

21 tools every PR should know about

Whether you are new to PR or an old hand at public relations, there are really some essential tools that you should be using or at least should know about. 1) Responsesource Website: http://www.responsesource.com/ ResponseSource provides easy-to-use tools that connect PR professionals and businesses to journalists, enabling them to give stories relevant coverage – quickly...

September 28, 2016

Jas

Permalink

B2B Public relations, PR agency, Technology

PR tips, PR tools

8565

UK media monitoring services roundup

Every company likes to keep track of its media mentions. But how do you ensure that you have a copy of every single piece of coverage that your company has secured with journalists both online and in print? One way is to hire in a media monitoring service and these are four of the ones...

September 22, 2016

Clare

Permalink

B2B Public relations, Public relations services

Media monitoring

9387

42 tips on being a great PR exec

Read – PR is about telling stories, so try to read a newspaper in print or online, and your industry publications every day. Monitor – understand what your competitors and your industry are saying. Whether it’s through Google Alerts or setting up your own dashboard using RSS feeds. Focus – be...

September 20, 2016

Ranbir

Permalink

B2B Public relations, Fun stuff, PR agency, Public relations services

No tags

6515

Why trade show events are perfect for promoting your business

Any marketer worth their salt would agree that technology has been a game changer when it comes to how businesses, both big and small, market to (and interact with) their target markets. Yet as vital a tool as social media has become to achieve their goals, there’s no substituting the marketing power of attending a...

June 24, 2016

Jas

Permalink

B2B Public relations, Technology

Events

5428

The 10 hottest tech blog sites that accept guest posts

You are an expert in a technology field, with plenty to share, but where can you post your opinion to draw the right attention to your brand and drive traffic to your website? Guest posting on well-established tech sites that already have a high circulation in and related to your field of expertise is a...

March 31, 2016

Nic

Permalink

B2B Public relations, Fun stuff, Public relations services, SEO, Technology

No tags

14995

Category Archives: B2B Public relations
Topic archive: B2B public relations
Business-to-business (B2B) public relations, our views, industry trends and tips for getting the best out of your B2B PR campaigns.

The impact of PR on the bottom line

Six public relations mistakes to avoid

Round up of 2016 banking breaches – PR example of list use

Are comments a good tactic in PR?

6 tips on how to write winning award entries

21 tools every PR should know about

UK media monitoring services roundup

42 tips on being a great PR exec

Why trade show events are perfect for promoting your business

The 10 hottest tech blog sites that accept guest posts

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Category Archives: B2B Public relations Topic archive: B2B public relations Business-to-business (B2B) public relations, our views, industry trends and tips for getting the best out of your B2B PR campaigns.

Blog Topics

Archives

Category Archives: B2B Public relations
Topic archive: B2B public relations
Business-to-business (B2B) public relations, our views, industry trends and tips for getting the best out of your B2B PR campaigns.