As part of our tech PR service offer, we write awards and last night's win of two CRN awards, where we led on writing one and co-wrote the other with the client, made me want to share some tips on how to win: 1. Read the criteria/categories Now of course you are going to do this…
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21 tools every PR should know about
Whether you are new to PR or an old hand at public relations, there are really some essential tools that you should be using or at least should know about. 1) Responsesource Website: http://www.responsesource.com/ ResponseSource provides easy-to-use tools that connect PR professionals and businesses to journalists, enabling them to give stories relevant coverage – quickly…
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UK media monitoring services roundup
Every company likes to keep track of its media mentions. But how do you ensure that you have a copy of every single piece of coverage that your company has secured with journalists both online and in print? One way is to hire in a media monitoring service and these are four of the ones…
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42 tips on being a great PR exec
Read - PR is about telling stories, so try to read a newspaper in print or online, and your industry publications every day. Monitor - understand what your competitors and your industry are saying. Whether it's through Google Alerts or setting up your own dashboard using RSS feeds. Focus - be…
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Why trade show events are perfect for promoting your business
Any marketer worth their salt would agree that technology has been a game changer when it comes to how businesses, both big and small, market to (and interact with) their target markets. Yet as vital a tool as social media has become to achieve their goals, there’s no substituting the marketing power of attending a…
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The 10 hottest tech blog sites that accept guest posts
You are an expert in a technology field, with plenty to share, but where can you post your opinion to draw the right attention to your brand and drive traffic to your website? Guest posting on well-established tech sites that already have a high circulation in and related to your field of expertise is a…
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The rise and reign of Scottish university spinouts – hot stories from last week
With all eyes in Scotland on the possibility of Brexit – the exiting of Britain from the European Union – we at Vitis PR were far more interested in the rise and reign of Scottish university spinouts and startups making big splashes last week. Here is our pick of the four best Scottish tech stories…
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Vitis PR blog is one of the Top 100 PR blogs
So Feedspot, a news and blog reader used by over one million users globally has ranked Vitis PR as one of the top 100 PR blogs! They considered the following factors to rank the blogs, and we came not only in the top 100, BUT in the top 20 PR blogs "on the planet": Google Search Engine ranking Social media influence…
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Scotland welcomes its new tech PR agency – Vitis PR
Last year we spoke about our ambition to open an office in Bonnie Scotland and this month we are very pleased to confirm that Vitis PR is bolstering its national client base with a brand new office North of the border – in Glenrothes, Fife to be exact. Why move? Our central location in the…
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Q1-2 2015 sees Vitis PR secure lots of media coverage for clients
The first five months of 2015 have – again! – been manic for our team and we’ve been pleased to welcome not just one but four new clients on board. With June now upon us, we wonder where the time has gone, but looking back on our coverage successes so far, we know the answer…
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