Category Archives: B2B Public relations

Topic archive: B2B public relations
Business-to-business (B2B) public relations, our views, industry trends and tips for getting the best out of your B2B PR campaigns.

6 tips on how to write winning award entries

As part of our tech PR service offer, we write awards and last night's win of two CRN awards, where we led on writing one and co-wrote the other with the client, made me want to share some tips on how to win: 1. Read the criteria/categories Now of course you are going to do this…
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21 tools every PR should know about

Whether you are new to PR or an old hand at public relations, there are really some essential tools that you should be using or at least should know about. 1) Responsesource Website: ResponseSource provides easy-to-use tools that connect PR professionals and businesses to journalists, enabling them to give stories relevant coverage – quickly…
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UK media monitoring services roundup

Every company likes to keep track of its media mentions. But how do you ensure that you have a copy of every single piece of coverage that your company has secured with journalists both online and in print? One way is to hire in a media monitoring service and these are four of the ones…
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42 tips on being a great PR exec

          Read - PR is about telling stories, so try to read a newspaper in print or online, and your industry publications every day. Monitor - understand what your competitors and your industry are saying. Whether it's through Google Alerts or setting up your own dashboard using RSS feeds. Focus - be…
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Why trade show events are perfect for promoting your business

Any marketer worth their salt would agree that technology has been a game changer when it comes to how businesses, both big and small, market to (and interact with) their target markets. Yet as vital a tool as social media has become to achieve their goals, there’s no substituting the marketing power of attending a…
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The 10 hottest tech blog sites that accept guest posts

You are an expert in a technology field, with plenty to share, but where can you post your opinion to draw the right attention to your brand and drive traffic to your website? Guest posting on well-established tech sites that already have a high circulation in and related to your field of expertise is a…
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Vitis PR blog is one of the Top 100 PR blogs

So Feedspot, a news and blog reader used by over one million users globally has ranked Vitis PR as one of the top 100 PR blogs! They considered the following factors to rank the blogs, and we came not only in the top 100, BUT in the top 20 PR blogs "on the planet": Google Search Engine ranking Social media influence…
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Scotland welcomes its new tech PR agency – Vitis PR

Last year we spoke about our ambition to open an office in Bonnie Scotland and this month we are very pleased to confirm that Vitis PR is bolstering its national client base with a brand new office North of the border – in Glenrothes, Fife to be exact. Why move? Our central location in the…
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