Topic archive: B2B public relations
Business-to-business (B2B) public relations, our views, industry trends and tips for getting the best out of your B2B PR campaigns.
If you want your company or product/service name to come up when a potential customer searches either on an online news site or when reading print publications, you need to have a plan. Of course this plan will include developing stories, reaching out to the right media. Knowing whether the results of your plan are effective needs good measurement - which unfortunately is probably one of the trickier aspects of PR.
I feel that I can comment on how to write a good award entry because award entries written this year by Vitis PR have gained clients the following:
One of our clients talks about the tailored PR training and coaching day we ran recently
Becky Boyd, from MediaFirst PR in Atlanta, US has written an interesting article on how cutting marketing staff may be the first thing businesses do in a down economy, but it's not always the smartest.
You need to keep the buzz going!
So outsource your PR to a boutique firm who runs lean, but smart.
Here's the article:
Helping to make a trade show successful for an electronics and embedded software company