We’ve been shortlisted as Midlands’ Outstanding PR Small Consultancy in this year’s CIPR Pride Awards! Great campaigns We’ve just heard that we’ve been shortlisted! What a great endorsement by our own industry body, with a team of 60 leading PR experts, shortlisting us for this prestigious award. It comes hot on the heels of a…
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Press release calendar schedule template for 2013
Tis the season to be jolly……so our gift to all the people who visit our blog, follow and share our content is a free template to help you plan what press releases are going out when next year. This is great template if you are an in-house PR, marketing manager, PR freelancer or in a…
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Five quick tips to set up PR share of voice of monitoring
If you want your company or product/service name to come up when a potential customer searches either on an online news site or when reading print publications, you need to have a plan. Of course this plan will include developing stories, reaching out to the right media. Knowing whether the results of your plan are effective needs good measurement - which unfortunately is probably one of the trickier aspects of PR.
Share of Voice in PR – the quality of clippings conundrum
Effectiveness is always difficult to measure in PR. Does a two inch thick coverage report at the end of the year justify your annual PR agency spend of internal budget? To some degree, online PR is making measurement easier, but not all articles or online mentions generate a link directly to your contact or product…
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List of upcoming IT and technology awards for 2012
Entering an IT award takes time, effort and isn't very cheap, so why bother? It's not all just about good PR and getting publicity for your company's brand or product. Winning an award that's relevant to your business offers credibility and can help remind your clients why they chose you in the first place. New…
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B2B news round up Q2 2012 – what we’ve been up to
We can hardly believe it’s almost July. I guess you could say we’ve been too busy here to even look at the clock – especially considering this is our first update blog post in a while! One benefit of keeping on-the-go has been the amazing coverage we’ve achieved this year. Instead of resting on our…
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PR for low carbon vehicle events
A range of auto and low carbon events ran recently, and we wanted to share our event’s success for one of our clients Evida. We arranged speaking opportunities at the Low Carbon Vehicles (LCV2011) event in Corby, Northamptonshire and the Low Carbon Expo in Cardiff, Wales. Evida’s Jonathan Shine presented at LCV2011 on how commercial fleets…
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How to write a good award entry
I feel that I can comment on how to write a good award entry because award entries written this year by Vitis PR have gained clients the following:
- Online Retail Awards – winner
- Mobile News Awards – winner
- IoD Young Director of the Year Midlands – winner
- IoD Young Director of the Year National – finalist (will find out in September!)
- National Business Awards – finalist (will find out in November!)
- Internet Industry Awards – finalist
- Develop Awards – finalist
PR training feedback from our clients
One of our clients talks about the tailored PR training and coaching day we ran recently
PR Really Helps in a Down Economy; Outsourcing PR is Best
Becky Boyd, from MediaFirst PR in Atlanta, US has written an interesting article on how cutting marketing staff may be the first thing businesses do in a down economy, but it's not always the smartest.
You need to keep the buzz going!
So outsource your PR to a boutique firm who runs lean, but smart.
Here's the article: