Topic archive: B2B public relations
Business-to-business (B2B) public relations, our views, industry trends and tips for getting the best out of your B2B PR campaigns.
I feel that I can comment on how to write a good award entry because award entries written this year by Vitis PR have gained clients the following:
One of our clients talks about the tailored PR training and coaching day we ran recently
Becky Boyd, from MediaFirst PR in Atlanta, US has written an interesting article on how cutting marketing staff may be the first thing businesses do in a down economy, but it's not always the smartest.
You need to keep the buzz going!
So outsource your PR to a boutique firm who runs lean, but smart.
Here's the article:
Helping to make a trade show successful for an electronics and embedded software company
Ben Goldacre's excellent post on how people feel more connected to small groups or individuals reminds me about how to engage with customers
Some basic questions to ask when thinking about running a public relations campaign.