We've been really busy over the last week with new clients starting and dealing with existing clients, so we thought we'd share some more of Peter Bartram's common sense on how to make your case in the media: Question: what have the following got in common – lawyer Shami Chakrabarti, doctor Vivienne Nathanson, architect (Lord) Richard Rogers? Of course, they’re all eminent professionals in one discipline or another. But there’s more than that – they are all supremely expert at putting the views of the organisations they represent in the media.
Integrated marketing communications
Measurable results from public relations
Being able to show measurable results from your PR investment is important in demonstrating the value of your marketing programme.
At Vitis PR we track and monitor our performance on your campaigns, agreeing metrics and targets that are meaningful to you and tie in with your business goals.
Video for PR
We've been working with a video company to produce some video content for news websites and get media and analysts' questions answered in video format. It's great for the interviewer as their news story comes to life, and great for our clients as they get content they can spread virally which is more interesting than a standard update.
Midlands PR agency – what types exist
Media Revolution – BBC 2 programme
Last night saw the first of a three-part series from the Money Programme that looks at the revolution in newspapers, TV and book publishing called Media Revolution, Stop the Press. Info from BBC site: "Former national newspaper editor Janet Street-Porter investigates how papers are coping with falling circulation, advertising revenues and the growth of the internet, and asks if newspapers can survive in their current form.
Valentines day news – our favourite stories
Here's a roundup of our favourite Valentines Day stories. We believe that they've been dreamt up by PR agencies or companies.
PR webinars
Photography PR tip
A great tool in a successful media relations is as simple as a picture; whether it's used to tell a story or to catch the attention of an editor, a picture or photo can really enhance a press release and make it stand out from the competition.
It’s snow joke! Using the weather in PR
So the UK is suffering from the effects of too much snow: black ice, gridlock, school closures, overstretched networks etc, etc.
Brits love weather related news. I put snow into Factiva today and looked through the first page's results. Here are some of the mentions of companies, products or services that have got news coverage because of the snow: