Here’s a roundup of our favourite Valentines Day stories. We believe that they’ve been dreamt up by PR agencies or companies.
A great tool in a successful media relations is as simple as a picture; whether it’s used to tell a story or to catch the attention of an editor, a picture or photo can really enhance a press release and make it stand out from the competition.
So the UK is suffering from the effects of too much snow: black ice, gridlock, school closures, overstretched networks etc, etc.
Brits love weather related news. I put snow into Factiva today and looked through the first page’s results. Here are some of the mentions of companies, products or services that have got news coverage because of the snow:
Today, I was explaining to someone that I work in PR, and they promptly replied that advertising doesn't work for them! 🙂
Oh dear, such is still the confusion between PR and advertising and no doubt a lot of other methods of promoting a company.