Topic archive: B2B public relations
Business-to-business (B2B) public relations, our views, industry trends and tips for getting the best out of your B2B PR campaigns.
Being able to show measurable results from your PR investment is important in demonstrating the value of your marketing programme.
At Vitis PR we track and monitor our performance on your campaigns, agreeing metrics and targets that are meaningful to you and tie in with your business goals.
We've been working with a video company to produce some video content for news websites and get media and analysts' questions answered in video format. It's great for the interviewer as their news story comes to life, and great for our clients as they get content they can spread virally which is more interesting than a standard update.
We just finished a project where our client wanted to really get the benefit of using anchor links within any write ups of its story.
Now that is easier said than done. A lot of journalists and bloggers don't have the time or expertise to link beyond the homepage or a specific offer or download page of the company they are writing about. Some online publications will even have specific anchor texts that are paid for by other companies.
Last night saw the first of a three-part series from the Money Programme that looks at the revolution in newspapers, TV and book publishing called Media Revolution, Stop the Press. Info from BBC site: "Former national newspaper editor Janet Street-Porter investigates how papers are coping with falling circulation, advertising revenues and the growth of the internet, and asks if newspapers can survive in their current form.
Here's a roundup of our favourite Valentines Day stories. We believe that they've been dreamt up by PR agencies or companies.
A great tool in a successful media relations is as simple as a picture; whether it's used to tell a story or to catch the attention of an editor, a picture or photo can really enhance a press release and make it stand out from the competition.
So the UK is suffering from the effects of too much snow: black ice, gridlock, school closures, overstretched networks etc, etc.
Brits love weather related news. I put snow into Factiva today and looked through the first page's results. Here are some of the mentions of companies, products or services that have got news coverage because of the snow: