I met up with another PR executive from a Midlands PR agency on Friday and she was saying that it was definitely tough at the moment. From only taking retainer clients, they are now considering ad hoc projects which wasn't normal for them. I came back to my desk and did a bit of a search…Read more
The definition of PR
Today, I was explaining to someone that I work in PR, and they promptly replied that advertising doesn't work for them! 🙂
Oh dear, such is still the confusion between PR and advertising and no doubt a lot of other methods of promoting a company.
What does editorial coverage in the Financial Times do for you?
Today we got one of our IT security clients into the Financial Times Digital Business supplement – this goes out with the FT every second Wednesday. So what does this mean to them? Well firstly, according to my media database, the FT reaches at least 429,381 people. Our client was mentioned along with the likes of…Read more
Check out our new IT PR and regional media case study
We provide PR services to the West Midlands ICT Cluster. Learn how we helped to create a media relations campaign to target small to medium sized businesses and promote the ICT Cluster Conference through a conference PR campaignRead more
Useful Public Relations Advice and Tips websites
We get a lot of requests for Public Relations advice, so we put together our list of top useful PR related websites and links which give basic PR advice. As we’re a UK PR agency, a lot of the sites are from the UK and are aimed at SMEs and start ups. Click the name…Read more