Today, I was explaining to someone that I work in PR, and they promptly replied that advertising doesn't work for them! 🙂
Oh dear, such is still the confusion between PR and advertising and no doubt a lot of other methods of promoting a company.
Topic archive: B2B public relations
Business-to-business (B2B) public relations, our views, industry trends and tips for getting the best out of your B2B PR campaigns.
Today, I was explaining to someone that I work in PR, and they promptly replied that advertising doesn't work for them! 🙂
Oh dear, such is still the confusion between PR and advertising and no doubt a lot of other methods of promoting a company.