All too often PR professionals pitch ideas to journalists with no real thought to the story’s angle or how relevant it is for the journalist / media they’re pitching to. At Vitis, we make sure everything we send to the media is to the point so it doesn’t waste their time. Here, we give you the first of our simple, all-important top ten tips to consider when targeting the media with a pitch:
Category Archives: Effective press releases
Topic archive: effective press releases
A press release is pseudo-news story, written in third person that seeks to demonstrate to an editor or reporter the newsworthiness of a particular person, event, service or product.
Press releases are often sent by e-mail or via a newswire. They can also be part of a full press kit, or may be accompanied by a pitch letter. Journalists or bloggers may use it as a standalone story, for reference (file) or as part of a larger article.
What makes news?
Subject of news stories
Below is a list of our articles and thoughts about effective priess releases, like what to put in a press release or how to get your story noticed by the press.