A couple of basic tips taken from our short PR course, which is aimed at marketing people in small companies who often get press ganged into PR duties on top of their normal marketing work.
We just finished a project where our client wanted to really get the benefit of using anchor links within any write ups of its story.
Now that is easier said than done. A lot of journalists and bloggers don't have the time or expertise to link beyond the homepage or a specific offer or download page of the company they are writing about. Some online publications will even have specific anchor texts that are paid for by other companies.
E-mailing out press releases to newspapers and magazines may sound like a great way to get “free” publicity.
The trouble is that thousands of other companies have had the same idea.
I recently asked 89 editors and other journalists what happens to the releases which swamp their e-mail inboxes. The answer was simple: the delete key goes into over-drive.
Got this today from Realwire, sounds like it would be worth signing up to:
An Inconvenient PR Truth – a campaign to reduce PR spam
Near the end of last year we carried out surveys with recipients of press releases which focused on the extent to which the releases they receive from the PR Industry as a whole are relevant to them. The results were quite startling with 78 per cent of press releases received by the participants being irrelevant to them. In addition more than half of them had taken action to block a sender of releases due to irrelevance.