Category Archives: Effective press releases

Topic archive: effective press releases
A press release is pseudo-news story, written in third person that seeks to demonstrate to an editor or reporter the newsworthiness of a particular person, event, service or product.
Press releases are often sent by e-mail or via a newswire. They can also be part of a full press kit, or may be accompanied by a pitch letter. Journalists or bloggers may use it as a standalone story, for reference (file) or as part of a larger article.
What makes news?

Timing
Subject of news stories
Innovation
Significance
Prominence

Below is a list of our articles and thoughts about effective priess releases, like what to put in a press release or how to get your story noticed by the press.