Topic archive: Search engine optimisation
Articles and tips on search engine optimisation (SEO).
We look at core SEO topics like linkbuilding, on-page optimisation, site architecture as well as how many aspects of SEO are closely linked to PR.
You may also be interested in our combined PR & SEO services.
If you're an SEO expert you'll already know these tips. If like many people we talk to, knowing how to improve the Google results for your site is a mystery, read on for some simple and very effective SEO tips.
Many people, including those in public relations agencies, do not realise the importance of using links and which types of links are the most valuable. With some research and discussion it should be possible to add client links into your PR campaigns.
I am a director at Vitis PR and we've been looking at how we could improve our search engine visibility without having to hire an SEO consultancy. It would be interesting to hear how other companies have done the same.