Category Archives: Social media for business

Topic archive: social media
For many businesses, social media brings clear benefit, but is it always useful in business?
Here we give you our views, opnions, experience and tips around making the best use of social media in a business context.
We also look at what social media for business actually covers, the common channels that most people will have heard of – Twitter, facebook, Linkedin, YouTube – as well as some of the more recent or less mainstream channels.

PR predictions for 2015

1. The rise of the PR, search and social agency PR agencies are expected to grasp traditional and online media, as well as create communities on social media and manage social channels. Agencies will be expected to have the capabilities to run SEO and PPC campaigns also. 2. The demise of the traditional PR agency…
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Which social media sites do SMEs’ use for business?

A recent infographic from Sage looked at how SMEs use social media and which sites they prefer for business. We were surprised to find that Facebook tops the list, with LinkedIn (perhaps the site most SMEs would use for business) coming second. Twitter was third, followed by Google+. Interestingly, only seven per cent of SMEs…
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3,000 uniques and counting

In my spare time I write a blog under a pseudonym and I was really chuffed to see that yesterday the blog has reached over 3,000 unique visitors a month. Compare that to March 2014 at 500 per month. So what do the readers want? They want all sorts of content, but comparisons between services,…
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Better blogging – get your categories sorted out

In addition to my day job at Vitis PR, I blog as a hobby under a pseudonym. I have have just reorganised the categories on a blog I contribute to, so instead of two rather catch all categories of consumer and small business, now we have seven categories that span from useful, kids and health…
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Tool for automating management of Twitter lists

Managing long Twitter lists can be a pain, especially when you need to manually check who is or is not a member of a particular list. @JuliaBramble, a social media manager, mentioned this as a particular problem when trying to organise a client's followers and I thought I could put together something using Google Docs…
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Tracking social media metrics for web pages

You can track social metrics (the number of likes, shares, tweets etc.) for your web pages by looking at the individual services (e.g. Facebook for example offers 'insights'). If you know how, you can also use snippets of javascript in your pages and get all that info in Google Analytics. But wouldn't it be so…
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Benefits of social media in public relations

Over the past five years a growing number of social media sites have sprung up, suggesting people are interested in sharing their experiences and linking with new found friends. But what benefits do networking tools like these give PR activity?

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Social media help from a technology PR agency

Loving all things Social media, I attended a Social media workshop run by the National Business to Business Centre, an organisation which helps West Midlands SMEs benefit from e-business. 

The workshop was very interesting in terms of new tools introduced, the importance of analysis, determining which tool is best for a company and what is critical to us…..that if a company doesn’t have time to manage a social media campaign, it really isn’t worth setting up say a Twitter page or Facebook group.

Some SMEs on the workshop complained that indeed they just didn’t have the time to manage a social media campaign

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I need a blog but don’t have time to write it

The MD of a small technology company told me that he wants and needs to blog (he'd heard that it's a good way to bring visitors to his website, show his thought leadership and show off what his company is up to), but he came up with quite a few reasons why he didn't blog

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