TV, print and online coverage for mobile and tech accessories retailer
Mobile Fun on TV, in print and on the web
Watch out when you write about tech!
When you put material on the web you just don't know who is going to read it - as a journalist I spoke to recently found out
Our top 10 tips on drafting engaging blog posts
Our top 10 tips on how to write a blog that will interest and attract readers. 1 Tantalising topics, 2 Honestly human, 3 Current content, 4 Love links... Following Ranbir’s recent post about a meeting at the ICT Conference where she met an MD whose company doesn't have a blog, we thought it might help…
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What to put in a press release
Writing a press release is just the beginning of getting coverage for your news. But what should you put into your press release? Here are some pointers about what to include.
New website and blog design for Solihull PR agency
Feels like an age since last posting on our blog. We've been really busy with our clients and also redesigning our PR agency website and blog, hence lack of visibility. We've introduced a much more interesting design and some new pages, including a link to PR articles that give some handy PR hints and tips.…
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Tailor your CV to get a job in technology PR
We are noticing an increase in the number of CVs and speculative letters that we are getting for jobs. There's a mixed bag of people who have been made redundant and those who want to move to an agency, either from in-house or from another agency.
A major problem I have with a lot of CVs is that the writers haven't even bothered to read our website. We are a technology PR agency, so even a passing reference to technology would show that the CV or letter isn't just a copy and paste job.
PR training feedback from our clients
One of our clients talks about the tailored PR training and coaching day we ran recently
What does a PR agency do?
I get asked this a lot. So here's a quick view - comments welcomed.
Updated 28/9/12.
A PR agency works for its clients to create a positive perception of the client's products and services. Specifically they will provide services such as the following. We've also added examples of real deliverables that clients can expect against some tactics:
Midlands PR agency offers DIY PR packages for regional companies
We speak to a lot of regional companies and find that they think that PR is only for the big boys. Together with the UK IT Association, we put together three packages to help even the smallest company benefit from PR. Here's our press release about the service:
Midlands PR agency offers PR packages for Midlands technology companies
Twitter is a one way street (mostly)
Sysomos has done some interesting research based on two months of analysing twitter. It seems that only 29% of tweets get a reaction and very few tweets (6%) are re-tweeted.