+44 121 242 8048

Blog

8 Tech Trends for 2021 and Beyond

8 Tech Trends for 2021 and Beyond
Technology evolves daily, but whereas some approaches to the industry fail, there are just as many innovations being made that lead to a more productive future. The following is an overview of the trends of 2021 that will be an integral part of life for everyone regarding the technology they use. 1.      …
Read more

Giving your healthcare tech story a breath of fresh air

Giving your healthcare tech story a breath of fresh air
The spotlight on healthcare and healthcare technology has never been fiercer, thanks to COVID. For the past year, we’ve been inundated with messages from the government, scientists and the NHS about how to keep ourselves and others safe and healthy. It’s not surprising therefore that healthcare PR – which includes pharmaceuticals, healthcare providers, biotechnology and…
Read more

10 ways to use one piece of PR content

10 ways to use one piece of PR content
Each piece of content that a PR agency creates, or is given access to, can be repurposed many times, to maximise success with multiple media placements. Content is king when it comes to attracting media interest and the attention of potential customers. After reviewing your blog, website and current content, any good PR agency should…
Read more

How to service international technology PR clients well

How to service international technology PR clients well
Multi-country companies need multi-country  PR support if they want to raise awareness internationally to attract new partners and generate customer leads.  To reach media, influencers and analysts outside of your home market, the easiest way, and one which many companies run with, is to use local teams to manage their PR. Vitis PR offers a…
Read more

How not to screw up analyst relations: PRs beware!

How not to screw up analyst relations: PRs beware!
From positioning a company as leading with no proof to being rude and dismissive, what are some of the biggest PR no-nos when working with analysts? We spoke to Teresa Cottam, a highly experienced telecoms analyst at Omnisperience and she reflects on her own experience to provide an informative and at times cringeworthy (when considering…
Read more

PR agency reflects on 2020: a year of challenges, change, and resilience

PR agency reflects on 2020: a year of challenges, change, and resilience
2020 was a year like no other—marked by immense challenges but also unprecedented opportunities for transformation. For businesses worldwide, it demanded adaptability, resilience, and innovation in the face of rapid change. At Vitis PR, we experienced our fair share of ups and downs, yet we emerged stronger, ready to embrace a new era of working…
Read more

The mainstream media, social platforms and President Trump

The mainstream media, social platforms and President Trump
The US election has been utterly fascinating. I've been following both candidates and they really have been different in their approaches with the media and social media. And even today when the Electoral Colleges declare Biden president-elect, President Trump is still saying that the election was rigged and he actually won as he got more…
Read more

Top 10 Electric Vehicle (EV) business publications

Top 10 Electric Vehicle (EV) business publications
Where does your electric vehicle business want to be seen? Well if you work in a B2B EV firm, I guess on EV news sites as well as many cleantech, automotive, energy, electronics and more. They are all great sources of information. Below is a list of what we think are among the most influential…
Read more

What is Digital PR?

What is Digital PR?
We get asked a lot to explain digital PR, so hopefully this post will help you. Digital PR is an online marketing strategy that businesses/organisations use to increase their online presence. Digital marketing agencies network with influencers, bloggers, and journalists and send online press releases or content to attract social media mentions, high-quality backlinks, and…
Read more