Public perception is very important

I met up with another PR executive from a Midlands PR agency on Friday and she was saying that it was definitely tough at the moment. From only taking retainer clients, they are now considering ad hoc projects which wasn't normal for them. I came back to my desk and did a bit of a search on them and found them in a newspaper saying how well they were doing this year and that they had won a couple of new contracts (probably ad hoc!).

They are doing the right thing though.....when times get tough.....keep on getting out there with messages of success to keep your profile high. Most people love to hear about winners!!!!

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