We speak to a lot of regional companies and find that they think that PR is only for the big boys. Together with the UK IT Association, we put together three packages to help even the smallest company benefit from PR. Here's our press release about the service:
Midlands PR agency offers PR packages for Midlands technology companies
We offer online PR services at Vitis Public Relations and this article shares some basic tips for any companies looking to use online PR to generate more traffic to their sites.
Firstly, online PR is different from traditional PR which often targets print publications and broadcast media to reach buyers and also influencers, such as analysts. Online PR helps to reach the masses, both locally and globally, via the internet and is quite sophisticated with many options to generate awareness for SMEs of all sizes – and often at no cost. These include: company mentions on online news sources, twitter company presence, targeting mainstream media with online presence, blogs, forums, podcasts, virtual worlds and social networks. This list is not exhaustive but gives a few ideas of what can be done.