Midlands tech PR agency

The Midlands is a key economic hub in the UK, encompassing both the West and East Midlands, each with its own unique business landscape. The region is known for its varied industrial base which spans manufacturing, particularly in automotive, aerospace and engineering sectors. It has latterly diversified into fields such as financial services, technology, healthcare and creative industries.

Birmingham is the largest city and the economic hub of the Midlands and has seen growth in the tech sector with a focus on fintech, health tech and software development. Manufacturing and engineering industries can be found in Coventry, and thriving business communities can also be found in Wolverhampton and Dudley. 

Leicester, Nottingham and Derby, form a  large part of East Midlands business and technology scenes and have reputations for manufacturing, aerospace and technology sectors. The Midlands’ central location means that it has good transportation links across the UK and has also built up strong logistics and distribution networks. 

Additionally, eight universities in the Midlands including Loughborough, the University of Birmingham and also the University of Warwick, which are part of a £250 million investment initiative to fund spin-out companies from research.The technology scene is set to grow in the area with various forms of government funding and support aimed at fostering economic development, job creation and business growth. If you are based in or near the Midlands and are looking at your PR strategy, why not consider working with a highly experienced and reliable PR agency on your doorstep to give you the exposure you need to boost your business success?

A PR challenges facing technology firms in the Midlands

Technology firms in the Midlands face the same challenges that other firms do; including making their voice heard above the competition. However, they are sometimes overlooked due to perceptions about their location in relation to London- or Southern-based technology firms.  London is still where many tech outlets and journalists are located so will often meet with/associate with tech firms local to them. 

This, partly thanks to the normality of remote working practices, is changing.  PR can further assist by highlighting the exciting firms and talent that are driving economic growth and culture in the region.

The tech sector whether B2B or B2C is a saturated one. What differentiates your service, product and brand from the seemingly countless competition and ever-shifting landscape is key to increasing your customer base and market share. Navigating communicating your unique stories, positioning your business as a market leader and increasing sales can seem daunting. 

Enlisting a seasoned PR firm to guide you through the process and communicate often complex technology appropriately to your audience is essential in raising the profile of your brand. Whether you are launching a new consumer product or in the midst of introducing cutting-edge software to the market, responding to a crisis or navigating regulatory changes, ensure that your important news reaches the right audience.

What we can do for you

As an experienced PR agency working with tech clients of small and global scales, on a retainer basis or on ad-hoc projects, our client-centric approach is at the forefront. We deep dive into your organisation, to better understand your products and services, your team, your business and its objectives. Our PR strategy is designed to work seamlessly with what you want to achieve as a business and is focused on what needs to be communicated and how to achieve this. We will examine and evaluate your communications and content to date and pinpoint key media opportunities that put you front and centre with core journalists for your business. 

Our full suite of PR services starts with a news content pipeline based on your latest developments. We are seasoned in drafting and placing in the media, eye-catching press releases and articles for your key media audiences, while simultaneously raising awareness of your brand using social media engagement.

We’ve achieved multiple successes securing interviews and features for our clients. We can position your spokespersons in key podcasts and events, skillfully crafting content, key messaging for them and arranging media training as appropriate. 

Why not get in touch with our PR team with your requirements to learn more? Our team of experts would be happy to guide you and questions you may have and discuss what we can do for you to unlock your brand’s potential.

Sample media targets

Depending on your industry, we would tailor your core press list according to your technology sector. In addition, we are able to target regional titles, which is great for recruitment drives, including:

Insider-Midlands, Birmingham Live, BusinessDesk West Midlands, Solihull Observer,  BirminghamWorld, The Business Post – Midlands Edition, The Birmingham Press, Birmingham Business, Birmingham LiveMail, Leicester Mercury, Leicester Post; Nottinghamshire Live and Coventry Telegraph.

Why Vitis PR

Our firm is an award-winning Birmingham tech PR agency providing PR services to small to medium sized B2B and technology businesses, start ups and listed companies in Birmingham, the Midlands region and beyond. We have worked for several clients in the Midlands including those in  Saltley, Longbridge and Aston in Birmingham as well as those in Coventry and Telford.    

We work with companies across the region to convey the benefits of their products and services via a range of PR services, integrated marketing communications activities search rankings, and social media development and management.

We are technology specialists...our campaigns are aimed at business users and consumers, and we provide tangible results when promoting a wide range of technologies, from enterprise technology, cybersecurity platforms and telecoms to clean tech, consumer gadgets, smart home devices and more.

You’ll find the team at Vitis PR mainly  hot desking or working from home around Birmingham, so we are local to firms in the Midlands. Just some of the B2B and B2C technology clients that we have worked with include: https://www.vitispr.com/portfolio/.