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Category Archives: B2B Public relations

Topic archive: B2B public relations
Business-to-business (B2B) public relations, our views, industry trends and tips for getting the best out of your B2B PR campaigns.

Why trade show events are perfect for promoting your business

Why trade show events are perfect for promoting your business
Any marketer worth their salt would agree that technology has been a game changer when it comes to how businesses, both big and small, market to (and interact with) their target markets. Yet as vital a tool as social media has become to achieve their goals, there’s no substituting the marketing power of attending a…
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The 10 hottest tech blog sites that accept guest posts

The 10 hottest tech blog sites that accept guest posts
You are an expert in a technology field, with plenty to share, but where can you post your opinion to draw the right attention to your brand and drive traffic to your website? Guest posting on well-established tech sites that already have a high circulation in and related to your field of expertise is a…
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Vitis PR blog is one of the Top 100 PR blogs

Vitis PR blog is one of the Top 100 PR blogs
So Feedspot, a news and blog reader used by over one million users globally has ranked Vitis PR as one of the top 100 PR blogs! They considered the following factors to rank the blogs, and we came not only in the top 100, BUT in the top 20 PR blogs "on the planet": Google Search Engine ranking Social media influence…
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Scotland welcomes its new tech PR agency – Vitis PR

Scotland welcomes its new tech PR agency – Vitis PR
Last year we spoke about our ambition to open an office in Bonnie Scotland and this month we are very pleased to confirm that Vitis PR is bolstering its national client base with a brand new office North of the border – in Glenrothes, Fife to be exact. Why move? Our central location in the…
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Seven step checklist – Twitter for business success

Seven step checklist – Twitter for business success
Twitter ranks as one of the most popular social networks – and its influence has expanded rapidly into the B2B sector with 85% of those marketers who use social media using Twitter as part of their strategy, so ignore this valuable channel at your peril. If you’ve never run a Twitter campaign though, just how…
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PR predictions for 2015

PR predictions for 2015
1. The rise of the PR, search and social agency PR agencies are expected to grasp traditional and online media, as well as create communities on social media and manage social channels. Agencies will be expected to have the capabilities to run SEO and PPC campaigns also. 2. The demise of the traditional PR agency…
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Mobile accessories are hot right now

Mobile accessories are hot right now
Through our work with the UK’s largest online mobile accessories retailer, our PR expertise spans B2B and B2C in the mobile sector. Alongside our mobile accessories client, we also work for a new mobile accessories distributor that offers a range of unique and innovative gadgets, from portable power banks that help keep your mobile devices charged and…
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50 billion smart devices can’t be wrong

50 billion smart devices can’t be wrong
Cisco predicted back in 2011, that there will 50 billion internet connected devices by the year 2020. It seems that this figure will become a reality. We’re hearing a lot more about machine to Machine (M2M), the “Internet of Things”, “wearables” and ‘smart technology”, but just what could these terms mean to us? Fast-forward five…
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